MANAGING PRODUCT = MANAGING TENSION : Ways to Manage the Pressure and Uncertainty of Managing Products

by Marc Abraham

THE DEFINITIVE BOOK ON THE CHALLENGING NATURE OF PRODUCT MANAGEMENT When consumers use a product or a service, the experience generates an emotion. For those of us who create products or services, our primary focus is on the customer, helping them achieve their desired outcome and attempting to stimulate positive customer emotions. However, in our relentless pursuit of satisfying customer needs, many product people or makers fail to spend enough time reflecting and managing our own emotions. Managing Product = Managing Tension brings the pressures and unknowns inherent in managing products to the fore and offers practical solutions about how to harness them - ultimately turning them to your advantage in order to help develop world-class products. www.marcabraham.com

Paperback

Published October 12, 2020

About the author

Marc Abraham is veterinary advisor to the Kennel Club of Great Britain, and has judged a range of charity dog shows including Battersea Dogs Home and The Mayhew Animal Home and is also the resident vet on ITV's This Morning. He also regularly gives pet advice on BBC Breakfast and other TV shows. His series My Pet Shame with Joanna Page is on Sky One and in 2010 he also presented Crufts with Clare Balding on More 4. He also writes a column for national canine newspaper Our Dogs and has a monthly phone in as resident vet on BBC Sussex Radio. He is cofounder of www.thepet.net and his own website is www.marcthevet.com. In 2007, Marc was voted the UK's Favorite Vet by the British public, in the form of the Petplan Special Recognition Award.

Reviews

[Karan Navani · Rating 3 out of 5]

It was an alright book. More of an assimilation of knowledge that’s already out there, combined with the author’s framework and personal experiences.

I found the author’s own concepts and framework confusing and not always very intuitive. However I did enjoy the practical techniques and frameworks outlined to help with various situations in product development.

[Jason Knight · Rating 5 out of 5]

This is a good book covering a range of topics but centred around navigating the stresses and strains of Product Management, a deeply uncertain and ambiguous career with surprises around every corner. Combines insight and opinion, and provides helpful and, more importantly, actionable hints and tips on how to navigate through the storms. Would recommend it to people at any stage of their Product career.

[Thomas · Rating 2 out of 5]

Der Autor liefert jede Menge sehr bekannte Beispiele des "Daily-Business im Produktmanagement". Besonders gut gefallen haben mir die vorgestellten Frameworks - auch wenn viele recht bekannt sind. Für mich ist allerdings der größte Kritikpunkt, dass der Autor in vielen Bereichen sehr oberflächlich bleibt. Am auffälligsten ist es bei den Case Studies (über Apple, Zune u.a.) die eine wirkliche Tiefe und Aussagekraft vermissen lassen. Hier hätte ich mir wesentlich mehr Details gewünscht, da mir sich die Argumentation nicht wirklich immer erschloss.

[Phil O'Hagan · Rating 5 out of 5]

This is a candid insight into the emotional rollercoaster that is product management. The honesty of Marc’s story resonates highly as these stresses and tensions are an everyday part of our world but often not admitted to. The book comes with practical hints and tips on how to manage those tensions & has given me a renewed sense of optimism as I manage product and the tensions that come with the territory. Thanks Marc 🙌🏻

[Lauren · Rating 2 out of 5]

Overall premise of product management = mind + matter + moves has little to do with balancing the tension of product management. No meat on those bones, and without that meat it’s just a book report on the greatest hits of PM books and blog posts.