New Products Management

by C. Merle Crawford

Crawford's New Product Management 12e provides the management approach to teaching new products, with the perspective of marketing. Adopters of previous editions will notice that the format is slimmed down to 18 chapters. This streamlined presentation focuses on the topics that will be of most importance and interest to new product managers. Significant updates can be found throughout, and great pains have been taken to present the "best practices" of industry and relevancy to readers. Past adopters of New Products Management will notice major changes in this edition. While there are some changes in virtually every chapter, some of the most substantial changes are as 1.We have made major additions and updates to the cases to provide more plentiful and more current examples. We retired several cases from the previous edition, wrote many new cases, and thoroughly updated many others. New cases for this edition Oculus Rift, Adidas Parley sustainable running shoes, Google Glass, Indiegogo, Tesla, Chipotle, Chick-fil-A, Corporate Social Responsibility at Starbucks, and many others. As always, we aim to offer a mix of high tech products and consumer products and services in the set of cases. 2.In addition, we have substantially updated examples throughout the text wherever possible.We try to make use of illustrative examples that will resonate with today’s students wherever possible. Of course, we welcome the reader’s comments and suggestions for improvement. 3.There continues to be much new research in new products, and we have tried to stay current on all of these topics. Readers will notice new or expanded coverage of portfolio management, value curve creation, the TRIZ method, crowd-sourcing, crowdfunding,observational research, open innovation, organizational structure, 3D modeling, beta testing, sustainable product development, and frugal innovation,among other topics. 4. We continue the practice of referencing Web sites of interest throughout the text,and we have added the web addresses for several useful YouTubevideos and other resources.

Genres: Management, Nonfiction, Business

489 pages, Kindle Edition

First published January 1, 1983

Reviews

[Anca Ciochina · Rating 2 out of 5]

In mod cert la cartea asta problema nu este continutul ci felul in care este scrisa. Dupa cum zicea sora mea, nu stiu daca e scrisa de persoane nu prea inteligente sau pentru persoane nu prea inteligente.
Subiectul este intersant, as fi citit-o pe toata daca structura textului si propozitile ca atare ar fi fost macar decente, dar asa m-am limitat la pasajele de care aveam neaparata nevoie si am decis sa nu ma torturez si cu restul.

[Seb · Rating 4 out of 5]

Scritto con un focus manageriale, si rivela uno strumento prezioso per i manager di nuovi prodotti. Con un approccio che bilancia la gestione e il marketing, questo libro mira a fornire una visione completa e aggiornata del tema. Include numerosi esempi, casi studio e ricerche attuali, riflettendo i temi più recenti nel campo della gestione dei nuovi prodotti.
Questo libro si dimostra una risorsa preziosa per chi cerca un testo aggiornato e completo, particolarmente utile per lavori di ricerca e corsi di studio. Apprezzata la chiarezza e la comprensibilità del contenuto, che lo rendono un buon strumento di studio. Tuttavia, il testo presenta delle criticità significative: la scrittura e la struttura sono giudicate carenti, con frasi poco chiare e una forma che non soddisfa tutti i lettori.

[Melissa · Rating 3 out of 5]

As much as one can enjoy a textbook, this one is good. It is clear and easy to understand.

[Şans · Rating 3 out of 5]

Meh

[Colt · Rating 2 out of 5]

Not written real well - I’d rather read a math textbook.

[Philip Melcheck]

I read this book for a course I took during my studies toward the degree of Master of business Administration. New Products management is an excellent resource for the individual who wants to stay informed about the wide world of New products Management. the depth with which the authors go into the new products management is breathtaking the sensitivity with which they write and cover such topics as new products research, and similar concepts is very sensitive but easy to understand.

[Passakorn Chorphaka · Rating 4 out of 5]

Very helpful to my dissertation. Very comprehensive and still uptodate

[Rafoncel Yañez · Rating 5 out of 5]

good for my course