Business Research Methods: 2025 Release

by Pamela S. Schindler

Business Research Methods, 14e, contains stand-alone chapters that reflect research industry practices using real examples from all areas of business. In collaborations with over two dozen industry researchers, Schindler writes a real-world research methods book that distinguishes between big data analytics and small data with an emphasis on decision making. She eloquently covers ethical issues and their solutions, and has added more coverage of process models, sampling how-to, and data preparation. Conscious of the different learning styles of students, Schindler provides appropriate cues for both visual and verbal learners through the use of in-text exhibits, bolded key terms, conceptual photos throughout and research though-leader quotes in PowerPoints for each chapter. She also used various interim GreenBook Research Industry Trends (GRIT) reports to guide the research for this revision. The latest GRIT Report is based on the largest study of research suppliers and users ever conducted. Automation and privacy are hot topics in GRIT, so she added material on both these topics in the 14th edition. This edition is available for purchase with the digital platform McGraw Hill Connect?, which provides a highly reliable easy-to-use homework and learning management solution that embeds learning science and award-winning adaptive tools to improve student results.

656 pages, Kindle Edition

Published January 18, 2021

Reviews

[Suzanne · Rating 2 out of 5]

This book was OK for going through the essentials of business research. However, I did not feel it was well written. They really skimped on the editorial reviews. The book was riddled with typos and errors. In some of the stats examples, they didn't even print the right numbers. Come on, people. Stats are horrible enough without those curveballs. Reading this was a long hard slog.