However one may view 'Playboy' magazine, its importance as a signficant pop culture text during the the last forty plus years of the Twentieth Century can't be denied. Aside from the obvious erotic content and the supposed 'philosophy' of High Hefner, one of the most important aspects of the publication was the integration of cartoons into its overall look. Playboy: 50 Years of Cartoons is a more than satisfactory visual summary of how 'Playboy' developed as a major avenue for cartoon artists to create a lasting impression on a wide audience. Whilst no 'MAD' magazine, Hefener's publication was an important platform for some of the funniest, wittiest and artistic cartoonists in America.
Playboy: 50 Years of Cartoons is built almost entirely around samples of the artwork of those who contributed their cartoons to the magazine. This isn't a problem per se, however it might have been beneficial to have some more detailed biographical and/or other supporting contextual material included in the book. Even some discussion points on specific cartoons might have elevated this title above the accessible yet limited constraints of the coffee table book. Yes, one can find pleasure at looking at the images, maybe laughing or perhaps indulging in a little nostalgia, or respond to the unique aesthetics of the artists in those examples of their work included herein. However, most readers will only find a passing engagement with this book on these bases. An expanded narrative accounting for the work and their composers might have given Playboy: 50 Years of Cartoons a longer and more meaningful impact.
When it comes to the cartoons they are invariably interesting both in terms of their style, humour and meaning. Yes, some of the jokes that underpin the illustratiuon are tired, elusive, sexist, or just unfunny. That doesn't mean they can't be valued or analysed as visual texts, and as seen in Playboy: 50 Years of Cartoons there can be lots to be read from the illustrations. Cultural and social attitudes from the 1960s to the mid 2010s are strongly represented, and one can definitely see how the cartoons reflect both what was predominant at the time of composition, and how things have changed since then. The sexual politics of the cartoons are also readily apparent, and this is perhaps the most important area for consideration. There is no doubt that many cartoons publisher in this book represent outmoded and chauvinistic constructs; this is, after all, a compilation of cartoons from a men's magazine that was aimed at a demographic that were prejudiced about many sexual issues. One has to be both aware of this and at times perhaps let through some of the more non-PC efforts through to the keeper. Jokes don't always stay funny and what was thought of women, of non-straight people has changed since many of these cartoons were first published, so their value may be more related to what they tell the reader about the gap between then and now.
Having said all of that, there is the pleasure to be had at looking at the cartoons and enjoying the artistry of each illustrator. Gahan Wilson's works are perhaps the most memorable in that not only are they alienated from the general sexual themes of the other cartoonists' works, they are still funny and very much in the tradition of the American Gothic. Wilson's use of line and colour is striking, and when aligned with the grotesque or monstrous idea within each cartoon they are highly effective. It might be said that Wilson is the true genius of Playboy's cartoon alumni in that he wasn't constrained by the need for his drawings to be titillating.
There are some other artists represented in Playboy: 50 Years of Cartoons whose work is enjoyable and unique. Edmond Kiraz's cartons are highly stylised and perhaps more interesting because of this than because of the supposed humour they depict. There are the Rubinesque volupturaries of Eldon Dedini and curvy women of John Dempsey. Then there is a small section dedicated to the absurdist work of Shel Silverstein, whose drawings and poems about imaginary animals is in the best traditions of Edward Lear and Lewis Carroll.
The underpinning construct of Playboy: 50 Years of Cartoons is that this is a book of supposed adult cartoons with a (mostly) sexual angle. Anyone offended by such a central raison d'etre for a book will not be happy to read it. Those on the other hand who are less biased, who are perhaps intrigued by cartoon art, by the social, sexual and political attitudes of those who read 'Playboy' in its hey day, and those who are interested in revisiting their own furtive relationship with Hefner's magazine will find plenty to like about this book. Me? I liked it, but I am also aware of its limitations.