Guide to Business Planning

by Graham Friend

To get any new business idea off the ground you must have a plan--and if you need to raise funds to finance the business or get the approval of senior management, it must be a convincing plan. This guide covers every aspect of preparing a business plan including how to analyze the market, how to model the business and financial statements, and analysis of risk and the assessment of both the upside and potential downside, and the all-important executive summary--often the only part of a business plan that is read. Finally, "Guide to Business Planningshows how to use a business plan to help put your ideas into practice and how to monitor and measure the performance of the business. This newest title in The Economist series is critical for businesspeople who have an idea and need a plan.

Genres: Business, Reference

288 pages, Hardcover

First published February 1, 2004

Reviews

[Adam V · Rating 5 out of 5]

A must for business owners

[Fawad Janjua · Rating 5 out of 5]

A Forever reference Book - Must on a Strategists Shelf for ready referencing.

[Josh · Rating 4 out of 5]

This guide has proved invaluable to me. It has been laid out in such a way that the whole process is very logical and easy to follow with the necessary sections providing assistance along the journey. The only issue is that there is not enough support for start up businesses. Some of the methods suggested in the book are great but, for example, a start up business with no portfolio cannot employ the portfolio analysis in the way suggested.

[Bjm Index]

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