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The 22 Laws of Digital Writing: Master the Fundamentals, Build Your Audience, and Scale Yourself Online

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There has never been a better time in history to be a writer. As long as you are a Digital Writer. In The 22 Laws of Digital Writing , Ship 30 for 30 cofounders Dickie Bush and Nicolas Cole explain the new rules to writing, publishing, and sharing knowledge in the digital age. Rules like “Don’t Start A Blog,” “Skimmability is Readability” and “It’s Only Clickbait If You Fail To Keep Your Promise To The Reader” are just a few of the new rules for modern-day writers. Whether you are brand new to digital writing, or have been writing for years but are struggling to transition into the digital world, this is a short book full of timeless advice for writers of all fiction, nonfiction, creators, and curators. Live by these laws, and you’ll be more successful than 99% of other writers out there.

77 pages, Kindle Edition

Published January 17, 2022

18 people are currently reading
222 people want to read

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Ship 30 for 30

2 books1 follower

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5 stars
32 (36%)
4 stars
36 (40%)
3 stars
17 (19%)
2 stars
2 (2%)
1 star
1 (1%)
Displaying 1 - 21 of 21 reviews
27 reviews4 followers
January 17, 2023
A must read if you’re currently writing online. Ignore if not.
Profile Image for Nathan Cashion.
12 reviews11 followers
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December 20, 2021
An against-the-mainstream opinion of how to get started writing with some valid points. Writing online is very different than writing "analog" and starting a blog isn't the best way to get noticed.
It also is a good example of where their thesis might fall short–"Imperfectly Published Is Better Than Perfect But Unpublished." This book is imperfect (numerous typos, orphan lines, awkward phrasing), but it is published. One wonders whether "perfect but published a little later" is a nice balance between those two extremes.
A quick and easy read, not life altering, but worth spending some time skimming.
Profile Image for Sol González.
Author 21 books42 followers
September 26, 2023
No recuerdo como llegué a este libro, pero lo descarté rápidamente, aunque volví a él para darle otra oportunidad.

Fue rápido de leer, con temas muy puntuales y bastantes subtítulos que ayudaban a reforzar los temas que iba exponiendo. Puedo afirmar que es fácil de leer y que aplica lo que dice.

En otras ocasiones se sintió repetitivo, uno o dos puntos parecían ser lo mismo, o variantes de algo que ya había expuesto, pero que ahora exponía desde otro punto. ¿Tal vez para dejar más claro el punto?

Lectura rápida y se puede decir que amena.
Profile Image for Natalie K.
614 reviews32 followers
August 30, 2024
Decent little ebook about writing in the digital age. Definitely has some good tips—such as the importance of writing a lot (that's how you improve!) and sharing your work. But I also can't help but feel that the digital age is making us SO MUCH STUPIDER. People can't concentrate on anything these days... so we're supposed to cater to that in our writing? Frustrating. What about raising the bar so we don't get dumber and dumber. Just saying.
Profile Image for Eric Engle.
Author 144 books92 followers
October 28, 2025
AUTHORS! THIS IS A MUST READ!
Sick of being a poor starving artist? Have no idea how to make money as a writer? Want to write powerful punchy texts that hit home? This book is for you! Writing advice that works because you write to market, for a validated niche, using modern digital writing methods. A clean quick and above all most useful read!
Highly recommend. A modern day "Elements of Style"!
Profile Image for PJ.
27 reviews7 followers
April 13, 2023
A quick read and a potential eye opener for most starting off with online writing. As a lead magnet for Ship 30 - it’s an excellent free resource. Only giving a 4 because I feel Nicolas Coles book on digital writing an opus that delves in deeper with more robust examples.

A very quick read and a must grab piece, though
Profile Image for Franz Schrepf.
178 reviews3 followers
October 18, 2022
Overall a great, quick read about digital writing. Some laws repeat themselves, though this is probably by design to help reinforce the points they're making. My highlight was the chapter about core narratives, made me think a lot!
106 reviews1 follower
June 7, 2023
So many good tips and guidelines here!
I’ve been casually wring for more than a decade and only now so I see value in what I was writing.

Forget the old rules and old ways of writing. Cole and Dickie have this one locked down and the new way is to become a digital writer.
10 reviews
January 11, 2022
A short and concise book of a different approach on writing online. It also has a good excercise that it worth of trying.
Profile Image for Matt.
Author 8 books101 followers
April 9, 2022
An essential guide for new and experienced digital writers!
Profile Image for Minh-Ngoc Nguyen.
56 reviews
September 16, 2022
Concise and succint writing. They know how to write to make readers (aka writers) resonate the ideas and messages.
Profile Image for Alejandro Alvarez.
85 reviews4 followers
June 19, 2023
This is a very light book. It has a lot of insightful tips and is reliable for writers of all levels.
If you want to create more through writing, this book is a wonderful place to start.
Profile Image for Carmen  Pérez.
255 reviews1 follower
December 28, 2023
This quick-read book (78 pages) contains practical and actionable suggestions for people immersed in or interested in digital writing. Its authors are recognized and proven experts on the subject. Some sections of the book are about writing, and others are about marketing and positioning. It compares how most people consume written content, giving guidelines to be a better writer who exploits the current situation instead of writing more traditionally. In my opinion, comparing and, to a certain extent, minimizing the written work of a writer of the stature of a Nobel Prize in Literature (analog writer) with that of a digital writer does not make sense. It could be the way they explained it that left me baffled. They are different, but sometimes, authors glorify digital writers' work compared to analog ones. However, it is a book that I will read again, and I recommend it. I give it four stars out of five.
Profile Image for Neeramitra Reddy.
143 reviews16 followers
February 6, 2022
A short potent read that covers 100% of the fundamentals of online writing. I remember reading another one of Nicholas Cole's books (The art and business of online writing) before I had my first viral article.
And now, having achieved a fair amount of success, I 100% agree with everything Cole says.
Displaying 1 - 21 of 21 reviews

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