Do More Good: Moving Nonprofits from Good to Growth

by Bill McKendry

In Do More Good, Bill McKendry provides incredible insights and tips from his over thirty-five years of helping nonprofit organizations expand their reach and become more effective in their communication, and he provides a blueprint for expanding your brand’s impact.Giving nonprofit leaders the tools and decision-making power to move their organization from good to growth so they can DO MORE GOOD. If you’re passionate about doing good work for a cause—what birthed that desire in you?  Somewhere, somehow, you were stirred by your experiences to do good things in this world. You also decided that you didn’t just want to make a living and survive—you wanted to make a difference. That’s why communicating effectively and maximizing your organization’s potential are so critical. Raising funds and public awareness are challenging enough for any nonprofit leader, but communicating well is really the fuel that will advance and grow your mission. Author and entrepreneur Bill McKendry is one of the leading authorities on nonprofit branding and marketing. In Do More Good, he provides incredible insights and tips from his over thirty-five years of helping nonprofit organizations expand their reach and become more effective in their communication. He shares dozens of examples and stories from his captivating career (including spending a day as a homeless man and shooting a commercial with Mother Teresa). Do More Good contains the blueprint you need to magnify your brand’s impact. With Bill's helpful advice and unique perspectives, you and your team will be inspired and equipped to do even more good.

287 pages, Kindle Edition

Published January 25, 2022

Reviews

[Matt C · Rating 5 out of 5]

Nonprofits have a difficult time differentiating and positioning themselves in a world full of messages that are all trying to compete for people’s time and money. The investment of marketing is necessary to break through all of this noise! Marketing is the fuel necessary to grow a conduit for a cause, doing more good as a result. A nonprofit should view itself as a brand, not an organization. A method for effective branding is to use the IDEAS Process: Insights, Direction, Expression, Action, and Success.

[Gary Jr. · Rating 5 out of 5]

if you do not own this you are missing out!

This book is filled with so much depth, insight, inspiration, actionable steps, among many other things. A great resource even for those who serve in the for-profit sector.

[Anna · Rating 5 out of 5]

A great and practical resource for nonprofit marketing! I appreciated McKendry’s faith-based perspective throughout the book.

[John Klintworth · Rating 5 out of 5]

This book is jam-packed with expert advice on marketing, advertising and fundraising insights and best practices. Bill McKendry is a go-to thought leader on these subjects. Having met him at Cause Camp, I can attest that he is a great guy, too!

[Mickey Carolan · Rating 5 out of 5]

This book’s structure was well done and it flowed extremely well. My mind was able to follow along and stay engaged throughout!