When I look at Ted’s interventions, gathered in this booklet, I see two a parallel world where online media offers up thoughts and ideas that seed a collective imagination rather than promoting division; and, a reminder of the importance of imagining how things might be otherwise. - Anthony Dunne
It is what it isn't is a collection of 30 critical design provocations across five orders of magnitude; device / network / self / species / planet. The works each serve as speculative investigations into the it is what it isn’t of things we are all-to-often told "it is what it is"; web search is Google, the internet is Silicon Valley, time is absolute and numerical, the term user is just a benign statement, the cost of a product is its price - alongside many other everyday presumptions and presuppositions.