Content Design

by Sarah Winters

Content design isn’t graphic design or just copywriting under another name. Content design focuses on what content best serves the users’ needs, whether it be the written word, infographics, visuals, videos, or charts. At the core of content design are the needs of the users—and this means determining what your users want. More than this, it’s about analysing data to determine when, where, and how users want to digest information. There is no room for assumptions in content design—success or failure hinges on how well you understand your users’ needs. Discover the power of designing completely user-based content, grounded not on what organisations think their users want but on the needs, actions, and motivating forces of your site visitors.

Genres: Nonfiction

195 pages, Kindle Edition

Published January 19, 2022

Reviews

[Kyna Ceschini · Rating 4 out of 5]

A quick resource for simplifying content design strategy. More high level than I was hoping, but took a few nuggets of inspiration that I can adapt into my own work.

[Bàrbara · Rating 3 out of 5]

*3'5

[Alyssa · Rating 5 out of 5]

One thing that stood out to me was one of the last pages about caring for content. “Content has a lifespan.” An easy example for us is Appcues. At what point do we archive tooltips/flows for new features? How often are we auditing what product guidance is live in the product?

[Aimee Agee · Rating 2 out of 5]

why do people recommend this book?

Considering this book is about content design, you’d think the author would pay special attention to the formatting, which is awful. There is absolutely nothing in here of value and it’s ridiculously overpriced.

[Payton Fronapfel · Rating 3 out of 5]

The book was quick to read (finished it in an afternoon) and provided a good overview of content design. The formatting was fun.

It wasn’t the most entertaining, though, and didn’t teach me a whole lot that I didn’t already know.

[BambiiBooks · Rating 5 out of 5]

A present from my Dad before starting a copywriting job. Excellent book, a lovely refresher. Great voice and a fun, intelligent read

[Spinster · Rating 3 out of 5]

Decent high-level overview of content design. Good tips on how to make people feel better about fracking.

[Alex · Rating 5 out of 5]

Great little resource, easy to consume and read and perfect for those wanting to understand content design.

[Esrene · Rating 5 out of 5]

great insights

A very useful book about content design. It opened my eyes to the practice. The book gives actionable steps in how to applying content design to your content.

[Alejandra · Rating 3 out of 5]

Great advice, but terrible layout, and annoying fracking examples.

[Marie-Eve Caron · Rating 5 out of 5]

Une belle référence pour tout Content designer OU rédac UX!!

[Sahil Sran · Rating 4 out of 5]

This is an essential book for anyone designing for a website, or company trying to get their footing digitally. It's more applicable for information-heavy websites.