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Creativities: The What, How, Where, Who and Why of the Creative Process
What is creativity and how can we best nurture creativity in different contexts? Drawing on a wide range of cases from the arts, business, design, media and sports, Creativities encourages readers to discover, mix and adapt their own version of creativity, rather than attempting to imitate or follow ‘best practice’.
International in scope, examples and cases extend beyond the typical Western ‘creative genius’ model, illuminating the great extent and diversity of global creativities. The book is designed around five key questions that address the what, how, where, who and why of the creative process, employing frameworks, questions and illustrative ‘recipes’ designed to inspire out-of-the-box creative thinking. The authors argue that to develop their own creativities, readers should experiment with different ingredients and find their own bisociative balance.
With its rich array of cases, frameworks and visual material, Creativities will help educators design and lead classes on creativity, innovation and creative entrepreneurship. Its accessible content will also appeal to and inspire students and practitioners in business leadership, organisational innovation and critical management studies.
International in scope, examples and cases extend beyond the typical Western ‘creative genius’ model, illuminating the great extent and diversity of global creativities. The book is designed around five key questions that address the what, how, where, who and why of the creative process, employing frameworks, questions and illustrative ‘recipes’ designed to inspire out-of-the-box creative thinking. The authors argue that to develop their own creativities, readers should experiment with different ingredients and find their own bisociative balance.
With its rich array of cases, frameworks and visual material, Creativities will help educators design and lead classes on creativity, innovation and creative entrepreneurship. Its accessible content will also appeal to and inspire students and practitioners in business leadership, organisational innovation and critical management studies.
176 pages, Paperback
Published June 6, 2022
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November 6, 2022
The title serves its purpose well. It provides a condensation of what the book is all about.
I found some encouragement in reviewing Creativities because of a previous experience applying and teaching a system of creative analysis developed at Imperial Chemical Industries (ICI), which for much of its existence was the largest manufacturer in Britain.
In the 1970s, the company introduced a system known as Critical Examination, described in Carson & Rickards, Industrial New Product Development 1979:
‘[The] approach was based on testing the boundaries of the problem by the systematic use of checklist questions
What (is to be achieved)? Why?
How (is it to be achieved)? Why?
Who (is involved)? Why?
When (how often?….in what sequence?) Why (that often etc?)
Where (location)? Why (that location)’
(Carson & Rickards, p88)
This approach is clearly similar to the broad approach outlined in Creativities. In the Carson & Rickards book the system is similar to the book reviewed here, but
with one additional question When?) added to the four initiating questions, but sharing the higher-level question, Why?
The ‘Creativity Canvas’ used as a template in Creativities is closely related to the flip-chart to be filled in by the individual or team of problem-solvers in Critical Examination.
The system is one which helps students tackle problems in a systematic yet creative way.
Various systems are known, and have their advocates. From my experience, this one could suit the authors for a student text (ie for their own students). However, it faces fierce competition from other ‘how to be more creative’ books.
I found some encouragement in reviewing Creativities because of a previous experience applying and teaching a system of creative analysis developed at Imperial Chemical Industries (ICI), which for much of its existence was the largest manufacturer in Britain.
In the 1970s, the company introduced a system known as Critical Examination, described in Carson & Rickards, Industrial New Product Development 1979:
‘[The] approach was based on testing the boundaries of the problem by the systematic use of checklist questions
What (is to be achieved)? Why?
How (is it to be achieved)? Why?
Who (is involved)? Why?
When (how often?….in what sequence?) Why (that often etc?)
Where (location)? Why (that location)’
(Carson & Rickards, p88)
This approach is clearly similar to the broad approach outlined in Creativities. In the Carson & Rickards book the system is similar to the book reviewed here, but
with one additional question When?) added to the four initiating questions, but sharing the higher-level question, Why?
The ‘Creativity Canvas’ used as a template in Creativities is closely related to the flip-chart to be filled in by the individual or team of problem-solvers in Critical Examination.
The system is one which helps students tackle problems in a systematic yet creative way.
Various systems are known, and have their advocates. From my experience, this one could suit the authors for a student text (ie for their own students). However, it faces fierce competition from other ‘how to be more creative’ books.
Displaying 1 of 1 review