The race to carbon neutrality is top of mind for C-suite and frontline employees alike, yet we struggle to convert lofty goals into tangible results. Buildings and commerce are vital to this green future, but environmental challenges and market pressures block the path to sustainability.
Finally, a practical approach to sustainability has emerged, blending the physical and the digital, the human and the machine. From tech titans to niche unicorns, Practical Sustainability showcases the best of the digital stars and the roles required to mine this twenty-first-century gold rush, with over $8 trillion of existing commercial real estate that must become more intelligent and sustainable as quickly as possible.
Practical Sustainability is required reading for anyone involved with sustainability, intelligent buildings, and supply chains, illustrating how technology combined with physical environments is elevating human potential while ushering in a greener, more prosperous future.
Wow, this is actually very helpful. I think it's important that all of us do our part to be more sustainable. I know a massive chunk that could help would be businesses and big business. I think there were some really great ideas and things they could do to help this make a more sustainable place while maintaining a more sustainable business model.
I won this book from a Goodreads giveaway. All of the statements above are my true opinions after fully reading this book.
My patience with poorly written business-centric books is just about gone. This one embodied pretty much everything that is wrong with the genre and why they are so ineffective at getting their points across.
The authors have successfully transitioned their business to being carbon neutral and wrote a book on how others can do the same. It, allegedly, focuses on practical steps towards circular commerce, smarter spaces, and retaining great employees. I say allegedly because the book definitely contains all of those words. Many times. Over and over and over again. What this book does NOT contain are examples, case studies, details on HOW the authors managed to do what they've done so well. It's a boring series of buzz words without any meat behind them.
I had to force myself to finish this one. Much disappointment that the authors failed so hard at communicating such an important topic (that they are indisputably knowledgeable on!)
Valuable reading for anyone in business or working on building design/ESG initiatives/CSR/smart spaces. Contains many good infographics but required me to put back on my "student" hat and really dig into the material to understand it all. Favorite quote: "Be a leader, a voice to hear, and an example to follow."