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Logo Beginnings
Peu de gens savent que des marques mondialement célèbres comme Rolex, Ford et Louis Vuitton utilisent encore des logos créés il y a plus d’un siècle. Avec cette plongée dans les origines des marques déposées modernes, qui réunit plus de 6 000 logos de la moitié du 19e siècle à 1940, Jens Müller apporte un complément détaillé au livre Logo Modernism, essentiel pour quiconque s’intéresse à l’histoire de l’identité de marque et de sa fascinante influence.
- GenresDesignArt Design
432 pages, Hardcover
Published March 1, 2022
4 people are currently reading
188 people want to read
About the author
Jens Müller
75 books34 followersJens Müller was born in Koblenz, Germany, in 1982 and studied graphic design. Recipient of numerous national and international design awards, he is a partner of Vista design studio in Düsseldorf and professor of corporate design at the Dortmund University of Applied Sciences and Arts.
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Displaying 1 - 2 of 2 reviews
June 26, 2022
Interessant, zoveel logos van heel simpel tot superuitgebreid tot een aantal die nog wat extra aandacht krijgen (zo vond ik het leuk om te zien hoe het Pathé logo door de jaren was). Leuk om te kijken naar bekende logos. Ook leuk dat het niet alleen logos van nu zijn maar echt door de jaren/tijden heen. Leuk ook dat het boek verschillende talen bevatte.
Enige nadeel, het is een beetje een onhandig boek om te lezen, erg zwaar en groot. Ook zou een boekenlegger/touwtje wel fijn zijn geweest. Omdat het boek zo zwaar/onhandig is lees je hem niet in een keer, dat is echt een paar keer op de dag. Zou makkelijk zijn dat je meteen weet waar je bent.
Enige nadeel, het is een beetje een onhandig boek om te lezen, erg zwaar en groot. Ook zou een boekenlegger/touwtje wel fijn zijn geweest. Omdat het boek zo zwaar/onhandig is lees je hem niet in een keer, dat is echt een paar keer op de dag. Zou makkelijk zijn dat je meteen weet waar je bent.
June 21, 2025
This is a large oversized reference book featuring logos from late 19th to mid-20th century. There are thousands of logos organized by category and given the large format, the logos are very legible.
Each mark lists the year it was designed/introduced, company name, and country. Rarely it will also list the designer.
There is very little text to read so it is mostly a visual reference book/library of marks, all in black and white. There are about 10 logos that are given a 4-page feature. These are full-color pages and have a brief body of text followed by photos and graphics showing the evolution of the logo and various applications.
Overall this is a high quality book, and while there are a number of these books that catalog thousand of logos/marks, the oversized format of this one makes it a great reference book. Most logo/brand designers will probably want to have this in their library to flip through from time to time. As far as any useful information/context, there’s not much, it’s just a picture book with page after page of logos.
What could be much improved is the featured logos. They should have gone into more detail and made them more into case studies and featured even more than just the 10 or so. It’s a nice book but probably not worth the full list price.
Actual photos of the book at Amazon
Each mark lists the year it was designed/introduced, company name, and country. Rarely it will also list the designer.
There is very little text to read so it is mostly a visual reference book/library of marks, all in black and white. There are about 10 logos that are given a 4-page feature. These are full-color pages and have a brief body of text followed by photos and graphics showing the evolution of the logo and various applications.
Overall this is a high quality book, and while there are a number of these books that catalog thousand of logos/marks, the oversized format of this one makes it a great reference book. Most logo/brand designers will probably want to have this in their library to flip through from time to time. As far as any useful information/context, there’s not much, it’s just a picture book with page after page of logos.
What could be much improved is the featured logos. They should have gone into more detail and made them more into case studies and featured even more than just the 10 or so. It’s a nice book but probably not worth the full list price.
Actual photos of the book at Amazon
Displaying 1 - 2 of 2 reviews