This sixth e-book in the Dominating Discourses series teaches you how to recognise the language patterns whereby opponents will try to leverage specifics to undermine your argument.
Learn how to recognize the pattern and completely avoid giving them the hook they need in order to gain advantage, whilst simultaneously repeating your own case.
You can use the same language pattern awareness to successfully turn things around and overturn your opponents' arguments..
Memes are one of the most popular features of contemporary popular culture, short pithy statements and slogans which people rally behind. What if you were to learn how to take possession of a meme, to twist it round till it meant something different? Learn how to turn memes around, twist their meanings and weaken the original in doing so. You can turn your opponents' own slogans against them.