Agile Marketing: Unlock Adaptive and Data-driven Marketing for Long-term Success

by Neil Perkin

Create and apply responsive and adaptive marketing principles and practices with this guide to redesigning marketing structures, processes and culture, to be fit for purpose in today's changeable environment.

Agile Marketing is an essential and practical roadmap to transforming your marketing by applying agile principles at scale and overcoming mindset and culture challenges to enable greater efficiency and quicker response times. Covering areas such as putting data and automation at the centre of agility, measuring success and creating and maintaining space for innovation, it features a range of invaluable frameworks, practical guidance and insightful examples from organizations such as Dell and Pepsi.

Written by a recognized agile expert and marketing thought-leader who has worked with marketing teams in some of the largest global organizations, Agile Marketing also explores how to empower high-performing marketing teams and develop and pivot agile campaigns and content. Featuring tips and tools throughout and a step-by-step agile marketing transformation blueprint, it is a crucial resource for creating effective and streamlined marketing today and into the future.

288 pages, Paperback

Published January 1, 2022

Reviews

[Jiwon Kim · Rating 5 out of 5]

Great book: I learned so much from reading this. If you're hoping to pick up agile practices as well as modern day marketing strategies, this is the perfect book. I actually got a lot of ideas to implement for my database course project while reading this because the concept of agile teams is not singular to marketing.

[Kimhu · Rating 3 out of 5]

Agile means relying on data to feedback what works and don't.
Summary: Your business needs data to be agile.