After three years of learning, practicing, teaching and writing on this subject, the authors of this book have come out with this primer on values and ethics that answers many doubts and questions. It is targeted at practicing professionals and takes off the veil of confusion about values and ethics. There have been many workshops dealing with the contents of this book that serve to reaffirm the importance of human values. If readers of this book can meet the challenges of human values and ethics, this book’s aim will be met.