Could have been really good
A book about a cake contest and a long lost love should have been great but this one was a flat as a pancake.
I don't know where to start but there was so much wrong (and if you don't want to know, don't read past this paragraph and the next). Perhaps I should begin with the bits that did work. The contest itself made me hungry with the descriptions of all the delicious treats the bakers made, and we weren't made to suffer too much detail of the actual baking process so that was good. I liked Daniel and Guy and Annie.
I read 'A Teaspoon Of Desire' by Alex Danvers, which was about two enemy bakers from the same town competing against each other in a baking competition. Their enemies to lovers story was very good, sweet men who deserved happiness, but there were too unnecessary baking details and that got so boring. The balance between baking and romance was too unequal but the overall story was much better. Cake Clash has a better balance of love (actually, sex!) and baking, but would definitely be sent home way before 'A Teaspoon Of Desire.
Spoilers
For a baking competition with a quarter of a million prize money and a magazine article, they didn't have to bake much. One bake per round? They'd never pass muster in the GBBO. Wimps.
As for Finn and Jos, they fell back into love and lust in the first ten seconds, After being apart for ten years when Jos abandoned Finn without a word, that was completely unbelievable because Finn had been incredibly hurt and spent those long years pining. And don't get me started on the sex. There was soooo much of it and that hotel suite is going to need a reeeaaallly deep clean from floor to ceiling. Eurgh.
Josiah is a famous baker who made a cake for a princess, got overwhelmed with all the attention so became 'Chef Jos' who has a huge following, including Finn who never realised that it was 'his Josiah'. Jos says he isn't on social media which is why Finn couldn't find him. What business owner, or shy celebrity chef (what???), isn't on social media these days? And Jos says he never looked for Finn because he thought Finn would hate him for ghosting him. After ten years, maybe, but if he'd tried a lot earlier, probably not.
This is a competition and there's nothing in the celebrity chefs' contracts that they can't be involved with a contestant? As if.
Finn and Jos 'hide' their relationship but there are lots of long loving glances when at the studio, sleeping in Jos' suite every night for six weeks in the same hotel as the other contestants, going out together with the other celebrity judges (who are both world famous male chefs, have been married to each other for years, but have managed to keep their relationship a secret from the whole world).
The villain was pantomime, all black cape and moustache-twirling, but that played out really badly too. No one who was caught sabotaging others on camera would be allowed to continue, just because Finn told Jos that he could handle it himself and would come to Jos if he needed his help. Give me a break.