This book tackles prejudice from a social psychological perspective, and contributes to both its understanding and its reduction. Readers are introduced to the major theoretical and empirical achievements in the field, and classic and contemporary research is presented and illustrated. The book includes many examples from contemporary life and different kinds of prejudice. Each chapter concludes with a summary of the main points together with suggestions for further reading.
This book examines various studies on the origins of prejudice - mostly on grounds of race and gender, but weight, nationality and disability are also mentioned - and how it can be reduced. It largely comes down in favour of the Contact Hypothesis, i.e. that prejudice can be reduced through positive contact with members of the targeted group, but recognises that various preconditions need to be in place that are extremely difficult to establish in real-life situations.
A thorough an readable analysis of the major theories in prejudice research, this book is among the best of its kind. It is likely to be assigned in a senior course on prejudice -- that's why I read it -- , but if it isn't, it will be helpful to any senior undergrad or MA student who is pursuing this area of study. Brown is mostly straightforward and occasionally pretty funny, even if the occasional British-isms are a tad confusing to the North American reader.
This was one of the major reasons I got into social psychology. Unlike a lot of self-help, off-the-shelf books that claim to deal with the subject of psychology, Brown shows the true workings and research driving the field today. Despite the academic tone, it still manages to be a great read.
This is a great book. The final chapter on Allport's Contact Theory is comprehensive and provides ample support for the theory alongside criticisms. However, the author has an extremely dull writing style (which can be forgiven) was it not for the for the long-winded, convoluted sentence structure.
Very interesting book.There are lots of counter intuitive findings and contradictory studies but it does a good job of exploring and summarising. Some of the social engineering stuff sounds a bit creepy.