Mission Possible: How to build a business for our times

by Alexandre Mars

Is entrepreneurship the path for everyone? No. But can anyone, no matter where they come from, become a successful entrepreneur if they choose to? According to Alexandre Mars, the answer is a resounding yes. Serial tech entrepreneur, millionaire and philanthropist Alexandre Mars gives us a behind-the-scenes look at what it really takes to become an entrepreneur, and one who does good along the way, sharing tricks of the trade he learned over his career building companies (and selling them to the likes of Blackberry and Publicis) in the U.S. and Europe.

Part of a new generation of philanthropists, Alexandre is one of the leading global entrepreneurial voices changing the way the business world thinks about money, its power and its purpose. Mission Possible reminds us that there's no one way to start and build a business. Bringing together a wealth of perspectives from dozens of today's top entrepreneurs from around the world, including the founder of Pinterest and the former Buddhist monk who created Headspace, readers will discover it is possible to make money and have a bigger mission too.

288 pages, Paperback

First published January 17, 2023

Reviews

[Denise Griffitts · Rating 5 out of 5]

Mission Possible by Alexandre Mars is an essential guide for entrepreneurs looking to create impactful, sustainable businesses. Mars, a seasoned entrepreneur and philanthropist, emphasizes the importance of integrating a clear mission into business operations to achieve both financial success and positive societal impact.

Mars blends theory with real-world examples, sharing stories of companies and entrepreneurs who have successfully implemented mission-driven strategies. He highlights the importance of innovation, adaptability, and effective leadership, providing actionable advice on fostering a culture of innovation and maintaining agility in a fast-paced business environment.

The book stands out for its practical tools and strategies, offering a step-by-step approach to developing a clear vision, engaging stakeholders, and measuring impact. Mars’ emphasis on empathy, transparency, and collaboration as key leadership traits is particularly relevant for modern business success.

Mission Possible is a must-read for anyone looking to build a business that thrives financially while making a meaningful difference in the world. Alexandre Mars delivers a powerful message: businesses can and should be a force for good.

[Simon Semelin · Rating 2 out of 5]

Got it recommended by Tony fadell on Twitter, and could be since I look up to him and took his advice for the book without doing research on the book.

But unfortunately it just felt real basic in regards to entrepreneurship. Would have hoped for more tactical tips and things to use in a career, but this one fell short.

[Marza]

helpful for beginners

[Brian Hollins · Rating 5 out of 5]

Inspiring book with super tactical takeaways for young builders and aspiring builders!