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Logo Beginnings
Global brands such as Rolex, BMW and Louis Vuitton are still using logos designed over 100 years ago. This book goes into the origins of modern trademarks and gathers over 6,000 logos from the mid-1800s to 1940. This is Jens Muller's extensive complement to Logo Modernism and a must for those interested in branding and its influence.
432 pages, Hardcover
Published January 10, 2022
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Displaying 1 - 2 of 2 reviews
June 26, 2022
Interessant, zoveel logos van heel simpel tot superuitgebreid tot een aantal die nog wat extra aandacht krijgen (zo vond ik het leuk om te zien hoe het Pathé logo door de jaren was). Leuk om te kijken naar bekende logos. Ook leuk dat het niet alleen logos van nu zijn maar echt door de jaren/tijden heen. Leuk ook dat het boek verschillende talen bevatte.
Enige nadeel, het is een beetje een onhandig boek om te lezen, erg zwaar en groot. Ook zou een boekenlegger/touwtje wel fijn zijn geweest. Omdat het boek zo zwaar/onhandig is lees je hem niet in een keer, dat is echt een paar keer op de dag. Zou makkelijk zijn dat je meteen weet waar je bent.
Enige nadeel, het is een beetje een onhandig boek om te lezen, erg zwaar en groot. Ook zou een boekenlegger/touwtje wel fijn zijn geweest. Omdat het boek zo zwaar/onhandig is lees je hem niet in een keer, dat is echt een paar keer op de dag. Zou makkelijk zijn dat je meteen weet waar je bent.
June 21, 2025
This is a large oversized reference book featuring logos from late 19th to mid-20th century. There are thousands of logos organized by category and given the large format, the logos are very legible.
Each mark lists the year it was designed/introduced, company name, and country. Rarely it will also list the designer.
There is very little text to read so it is mostly a visual reference book/library of marks, all in black and white. There are about 10 logos that are given a 4-page feature. These are full-color pages and have a brief body of text followed by photos and graphics showing the evolution of the logo and various applications.
Overall this is a high quality book, and while there are a number of these books that catalog thousand of logos/marks, the oversized format of this one makes it a great reference book. Most logo/brand designers will probably want to have this in their library to flip through from time to time. As far as any useful information/context, there’s not much, it’s just a picture book with page after page of logos.
What could be much improved is the featured logos. They should have gone into more detail and made them more into case studies and featured even more than just the 10 or so. It’s a nice book but probably not worth the full list price.
Actual photos of the book at Amazon
Each mark lists the year it was designed/introduced, company name, and country. Rarely it will also list the designer.
There is very little text to read so it is mostly a visual reference book/library of marks, all in black and white. There are about 10 logos that are given a 4-page feature. These are full-color pages and have a brief body of text followed by photos and graphics showing the evolution of the logo and various applications.
Overall this is a high quality book, and while there are a number of these books that catalog thousand of logos/marks, the oversized format of this one makes it a great reference book. Most logo/brand designers will probably want to have this in their library to flip through from time to time. As far as any useful information/context, there’s not much, it’s just a picture book with page after page of logos.
What could be much improved is the featured logos. They should have gone into more detail and made them more into case studies and featured even more than just the 10 or so. It’s a nice book but probably not worth the full list price.
Actual photos of the book at Amazon
Displaying 1 - 2 of 2 reviews