The more I read about Bezos, the less I relate to him. I think I like him less now, and it's probably true for anyone I get to know better. Technically savvy, rather extroverted, a leader, an entrepreneur. I don't see myself in any of his hypostases and don't even feel I can learn from him. On the other hand, I quite enjoyed his early years, as I could see more into his true beliefs and ideals.
Biographies are not my go-to genre, and I find it hard to evaluate, but it was an enjoyable read. The author genuinely tries to understand Bezos, though he also inevitably shows strong bias as he attempts to justify and explain everything Bezos does.
Ok, enough ad hominem. After all, why not like Bezos? He's only guilty of executing the capitalist dream to the finest. So let's address that dream. First of all, the values. Bezos wants missionaries, not mercenaries. It works to some extent, and a lot of AWS folks look like a sect to me. But frankly, whenever I'm educated about values and vision, I know I'm being deceived. Next, I'll be exploited. Most people just want a job, not necessarily changing the world. So let's stop gaslighting.
I don't buy into the customer obsession mantra either. I believe it's just a nice slogan to disguise and beautify the ugly corporate reality of Amazon. That said, I'm an avid user of all things Amazon. I read this book not in hard copy, nor on Nook, but on my favourite Kindle. My second Kindle, to be precise, as my first one wore out. I leave this review on Amazon's Goodreads platform. I just received my first AWS certificate last week and plan to invest a lot of time and effort (and waste money) on their cloud. When it comes to capitalism, I devoutly follow the footsteps of Pessoa's Anarchist Banker. The worse the better. Until then, long live Amazon. Long live Bezos.