"So many content creators...and so few with an actual business strategy. This is that strategy." – Joe Pulizzi, Founder, The Tilt “It's no longer a question of if you should create content to grow your business but how. In this book, Julia shows us how to do it so we achieve the end goal of business growth without breaking the bank, or your sanity!” —Michael Brenner, CEO of Marketing Insider Group and Author of Mean People Suck
Content Burnout author, Julia McCoy, has spent the last ten years building up five brands to multiple six- and seven-figures through content marketing—without outside funding, all on her own.
She’s figured it out. And this book will give you Julia's inside process to create thousands of blogs and hundreds of videos without burnout.
Why content marketing to grow your business? Well, it costs 62% less than outbound marketing, yet generates over 3x as many leads. 84% of businesses now have a content marketing strategy, with organic traffic being one of their #1 goals.
But the problem most busy entrepreneurs in the 2020s, with lives and a family of their own to manage, face is this— How do you create all this content without burnout?
If you find it incredibly stressful to build your online business and manage all the content creation that should go along with it… then you NEED this book – YESTERDAY. Woven inside this hands-on, practical, nitty-gritty guide are exclusive thoughts from top content marketing industry leaders that Julia interviewed along the way. Start reading and applying today!
JULIA MCCOY is an author, entrepreneur, mom, and wife. She dropped out of college at nineteen years old and escaped her father's cult at twenty-one to pursue her dreams to write for a living and find healing and life fulfillment. Her content agency, Express Writers, grew from nothing to over $4.3M in revenue in just seven years, and she was named an industry thought leader in content marketing by Forbes in 2018. Today, she's the author of two bestselling books, founder of The Content Hacker, and lives in Austin, Texas, with her daughter, husband, and fur baby.
I built @wordholic_class in 2019 as a writing class platform. And now I have a small team to handle its classes. As a book author, blogger, and content writer since 2019, I have zero experience about building an agency. Long story short, since 2021, I got a client who asked me to write on his website. He need many articles and it was impossible to handle it by myself. Therefore, I asked my team to write and the result was good. Then, in this year, @wordholic_class secures a project to handle our client's social media content.
In a short time, I need to learn how to produce contents every month, arranging my team, and I'm almost drowned to the burnout phase 😆 And I find this book. As an avid reader and learner, I often feel the chemistry with a book that resonates my soul. Because I need to learn how to lead my new project, I read this book in one sitting.
Julia explains well how to arrange and producing many contents with applicable strategies. I also love the part when she tells about her experience in choosing the right team. As a leader and owner in my small side-hustle, this is very essential to choose the right business partner.
If you are a business owner or an aspiring leader in your agency, please read the book. It has valuable messages in every single page. You can buy it on Amazon.
Don't waste your time, this book doesn't even tackle the topic until well past halfway. Filled with fluff and dozens of plugs for her new coaching program. Skip it!
Chapters 2&4 have helpful content for beginners looking to learn more about the process of content creation. However, not a huge fan of the writing style.