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The Sale Is in the Tale
John Livesay, a keynote speaker and author of the business book Better Selling Through Storytelling, presents us with a business fable set in Austin, Texas. It is about a sales representative whose old ways of selling are not working anymore. With the help of his colleague, he learns how to use storytelling in his sales meetings, which wins him more sales success than ever before. As a result, he becomes irresistible to his clients.
The Sale Is in the Tale reveals approaches that reach beyond business. They apply to many aspects of life, as is seen as the sales rep learns how to make his soft skills stronger. The reader accompanies the rep on his journey and learns how to use storytelling and strengthen their soft skills to improve their professional and personal relationships. From applying the methodology from The Sale Is in the Tale you
Double your closing ratioLearn how to get people to go from saying "I'm interested" to "I'm in"Go from pushy to persuasiveTug at heartstrings to get people to open their purse stringsStop drowning in the sea of sameness
The Sale Is in the Tale reveals approaches that reach beyond business. They apply to many aspects of life, as is seen as the sales rep learns how to make his soft skills stronger. The reader accompanies the rep on his journey and learns how to use storytelling and strengthen their soft skills to improve their professional and personal relationships. From applying the methodology from The Sale Is in the Tale you
Double your closing ratioLearn how to get people to go from saying "I'm interested" to "I'm in"Go from pushy to persuasiveTug at heartstrings to get people to open their purse stringsStop drowning in the sea of sameness
161 pages, Kindle Edition
Published February 18, 2022
2 people are currently reading
5 people want to read
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Displaying 1 - 3 of 3 reviews
February 28, 2022
Great takeaways for Sales Reps, CEOS, HR, and communications managers alike!
The Sale is in the Tale takes you on an engaging fabled journey through the eyes of a young medical sales exec struggling to go from zero to hero in his job. Along the way, the rep discovers that just walking into client meetings with a great product, case studies, and data was getting him nowhere. Once he learns to turn those long, boring case studies into case STORIES grounded in real-life situations, he draws in and wins over even the most difficult clients—and his boss!
If you have a fantastic product or service, but your sales efforts just aren't getting the job done, John Livesay's latest book is the missing piece of the puzzle that can transform boring case studies into compelling case STORIES that convert into sales.
While most business books stress the importance of telling a good story from a branding and marketing perspective, this book also focuses on using storytelling for managing and motivating internal teams. The case story scenarios throughout clearly demonstrate how to craft better stories more related to what clients need to hear.
As a bonus., the story tale format will help you improve communications in other unexpected ways. Dinner conversations are more intriguing, and even Zoom talks go deeper! Who doesn't need more of that?
The Sale Is in the Tale
The Sale is in the Tale takes you on an engaging fabled journey through the eyes of a young medical sales exec struggling to go from zero to hero in his job. Along the way, the rep discovers that just walking into client meetings with a great product, case studies, and data was getting him nowhere. Once he learns to turn those long, boring case studies into case STORIES grounded in real-life situations, he draws in and wins over even the most difficult clients—and his boss!
If you have a fantastic product or service, but your sales efforts just aren't getting the job done, John Livesay's latest book is the missing piece of the puzzle that can transform boring case studies into compelling case STORIES that convert into sales.
While most business books stress the importance of telling a good story from a branding and marketing perspective, this book also focuses on using storytelling for managing and motivating internal teams. The case story scenarios throughout clearly demonstrate how to craft better stories more related to what clients need to hear.
As a bonus., the story tale format will help you improve communications in other unexpected ways. Dinner conversations are more intriguing, and even Zoom talks go deeper! Who doesn't need more of that?
The Sale Is in the Tale
January 5, 2026
The Sale Is in the Tale isn’t just a business book it’s a masterclass in connection, storytelling, and soft skills. John Livesay’s fable about a struggling sales rep is both relatable and inspiring, showing how leading with story transforms not just sales, but relationships and communication in every part of life.
I loved learning alongside the character, seeing how empathy and storytelling can make you persuasive without being pushy. This book left me reflecting on my own conversations and the power of connecting with heart.
I loved learning alongside the character, seeing how empathy and storytelling can make you persuasive without being pushy. This book left me reflecting on my own conversations and the power of connecting with heart.
April 1, 2022
Great story and even better takeaways!
Displaying 1 - 3 of 3 reviews