I really enjoyed this book. Keith Recker explores the world of color from many angles: cultural, artistic, psychological, political. Most of us experience the colors around us with little interaction or realization of their effects on us, and I found this examination of how we use color to create mood or generate a sense of belonging or meaning insightful. The photos are gorgeous too. If you are interested in how color is used to shape our thinking and feeling, you will find a lot to ponder here.