The only book to offer deep insight into color's effect on humans and how colors reflect our history. Color is a powerful force in our lives. It is a major influence in visual and verbal communication and on the decisions we make every day. Deep Color unpacks all the shades of the rainbow (plus black, white, and pink) with little-known facts, stunning visuals, and a critical perspective on color and the nonverbal meanings it carries. Deep Color contains essays exploring the intriguing facets of color, such as imperial yellow in China or lapis lazuli in Egypt. Each hue is illustrated not just in words, but in historical and contemporary images that show how ancient ideas are still very much alive today—and also how color can take on new meanings. Destined to become a classic, Deep Color explores how color acts on our imagination, subconscious, and daily decisions. It helps readers unpack the color-laden stimuli that come their way every minute of every day.
I really enjoyed this book. Keith Recker explores the world of color from many angles: cultural, artistic, psychological, political. Most of us experience the colors around us with little interaction or realization of their effects on us, and I found this examination of how we use color to create mood or generate a sense of belonging or meaning insightful. The photos are gorgeous too. If you are interested in how color is used to shape our thinking and feeling, you will find a lot to ponder here.
A lot of publications explore the culture of color (as well as color in general). For some reason I never tire of them. “Deep Color” successfully finds its rightful place among the others.
“Deep Color” is a bit more comprehensive than the other color books, and more socially conscious. Add to this the author’s pleasant voice and personal touch and you have an engaing read.
I’ll add additional points for the book’s attractive photographs .