Scaling Culture: How to Build and Sustain a Resilient, High-Performing Organization

by Ron Lovett

Make no mistake—your company has a culture, whether you’re intentional about it or not.

Corporate culture is ground zero for your organization. If left to chance, corporate culture will fall to the lowest common denominator or the loudest voice, resulting in inconsistency at best and volatility at worst.

Scaling your company means scaling your culture first. You need a clear playbook with actionable steps to foster alignment and a results-driven team of passionate stakeholders.

In Scaling Culture, Ron Lovett provides you with the key components you need to create a successful organization that lasts. This full-cycle book for scaling culture gives you, the founders, CEOs, and organizational leaders, strategies for bringing your company values to life, managing change, operating as a team, and more. Scaling Culture gives you a behind-the-scenes perspective of Ron’s first book, Outrageous The Incredible Story of Giving Employees Their Brains Back. Most books about culture are based on theory and case studies—not this one. Scaling Culture is your tactical blueprint for aligning your organization and thriving into the future.

416 pages, Kindle Edition

Published February 22, 2022

Reviews

[Andreas Konstantinou · Rating 5 out of 5]

“Back in the dark days of “default culture” I thought that my ownership of the company would give me the right to lead. Now I know that our authority as leaders comes from the confidence our team places in us. If we lose that, we lose everything”

Scaling Culture is a very practical book on how to build a thoughtful culture in your organisation. The author, Ron Lovett, has learned through trial and error as he scaled his company of 3,500 employees, and offers a practitioners guide into building culture. He explains how to use core values to guide consistent behaviour, test new applicants for culture fit, and fun techniques to reinforce values in the org (like funishments!). He describes how to create trust in the organisation, and instant intimacy (instamacy) by using vulnerability and mirroring; how to use company personas to ensure staff communicate externally in a consistent way; how he secured his dream advisory board; and how to build a culture of innovation where employees birth and lead new initiatives. A very thoughtful and thorough playbook for building culture; for leaders that understand that building people first is how you build a great business.

[Marlene · Rating 3 out of 5]

I think this book started off effective and then got lost. Essentially, company-wide or team-wide culture is essential, and values can't just be a list in an email somewhere. Like the idea of having the team write a eulogy for itself, so the team can see what our values are and how we can shape them going forward.