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Write Like a Thought Leader: How to Find a Constant Stream of Story Ideas to Position Yourself As the Go-To Expert in Your Niche
Do you have important ideas to build your business and tackle some of the world’s biggest problems – but feel you aren’t being heard?
If so, you’re not alone.
To break through, you need to find and frame your best ideas.
This book shows you how to generate a constant stream of story ideas that will position you as the go-to expert for your own business or within a large organization.
You'll learn techniques for ideation, story-finding and article writing that will help you write better content to build your business or boost your career.
You will learn how
✓Harvest your best ideas in service of your audience
✓Structure those ideas
✓Frame your ideas into stories that build trust with your readers
You’ll also be introduced to The Story-Framing System created by Rhea Wessel. It is a step-by-step guide that will help
✓Understand the problems faced by your audience
✓Address those problems with story angles that are fresh and interesting (instead of boring and overused)
✓Generate a constant stream of story ideas that resonate with your audience
Write Like a Thought Leader is packed full of charts and figures.
✓The qualities of a good idea
✓The characteristics of effective thought-leadership writing
✓“Sins” and fixes in business writing
You’ll also
✓How to find your thought-leadership niche
✓How to create your own intellectual property (IP)
✓The 17 types of thought-leadership articles
This world has big problems to solve, but we already have many of their solutions.
Get your best ideas out to the world by following the steps in this book.
Your benefits
You’ll establish a respected voice, gain trust, command a loyal following, and maximize the impact of your work.
Buy Write Like a Thought Leader today.
If so, you’re not alone.
To break through, you need to find and frame your best ideas.
This book shows you how to generate a constant stream of story ideas that will position you as the go-to expert for your own business or within a large organization.
You'll learn techniques for ideation, story-finding and article writing that will help you write better content to build your business or boost your career.
You will learn how
✓Harvest your best ideas in service of your audience
✓Structure those ideas
✓Frame your ideas into stories that build trust with your readers
You’ll also be introduced to The Story-Framing System created by Rhea Wessel. It is a step-by-step guide that will help
✓Understand the problems faced by your audience
✓Address those problems with story angles that are fresh and interesting (instead of boring and overused)
✓Generate a constant stream of story ideas that resonate with your audience
Write Like a Thought Leader is packed full of charts and figures.
✓The qualities of a good idea
✓The characteristics of effective thought-leadership writing
✓“Sins” and fixes in business writing
You’ll also
✓How to find your thought-leadership niche
✓How to create your own intellectual property (IP)
✓The 17 types of thought-leadership articles
This world has big problems to solve, but we already have many of their solutions.
Get your best ideas out to the world by following the steps in this book.
Your benefits
You’ll establish a respected voice, gain trust, command a loyal following, and maximize the impact of your work.
Buy Write Like a Thought Leader today.
214 pages, Kindle Edition
Published February 20, 2022
12 people are currently reading
16 people want to read
About the author
Rhea Wessel
2 booksRhea Wessel is an American writer who helps companies grow their business by enabling their experts with story smarts. She advises and trains on ideation, messaging and how to find and articulate your best ideas to create new solutions.
As a journalist, she wrote thousands of stories for magazines and newspapers, including The New York Times, The Wall Street Journal and BBC. As a writer for companies, she has penned and edited thousands more stories across 30 industries.
Rhea is the founder and head of The Institute for Thought Leadership (www.instituteforthoughtleadership.com) and the author of “Write Like a Thought Leader” (Amazon, 2022), which empowers experts of all types to make their ideas easily accessible to the global audience already at their fingertips.
As a journalist, she wrote thousands of stories for magazines and newspapers, including The New York Times, The Wall Street Journal and BBC. As a writer for companies, she has penned and edited thousands more stories across 30 industries.
Rhea is the founder and head of The Institute for Thought Leadership (www.instituteforthoughtleadership.com) and the author of “Write Like a Thought Leader” (Amazon, 2022), which empowers experts of all types to make their ideas easily accessible to the global audience already at their fingertips.
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Displaying 1 - 3 of 3 reviews
February 23, 2025
Write Like a Thought Leader" by Rhea Wessel is a comprehensive guide that empowers experts to transform their ideas into influential content. Wessel, an experienced journalist and founder of The Institute for Thought Leadership, offers a structured approach to thought leadership writing through her Story-Framing System. This method helps readers harvest their best ideas, structure them effectively, and frame them into engaging narratives that build trust with audiences.
The book breaks down the writing process into clear, actionable steps, making it accessible for both seasoned professionals and those new to thought leadership. Key features include techniques for ideation, story-finding, and article writing; an introduction to 17 types of thought-leadership articles; and guidance on understanding audience problems while addressing them with fresh perspectives.
Wessel emphasizes the importance of giving away knowledge freely to establish credibility and influence. By following her three-step process, readers can position themselves as go-to experts in their niches, gain trust, and maximize their impact.
Whether you're a business leader, entrepreneur, or expert in your industry, "Write Like a Thought Leader" offers a solid framework to articulate your expertise with confidence and clarity. This well-structured and practical resource is invaluable for anyone looking to enhance their writing skills and become recognized authorities in their fields.
The book breaks down the writing process into clear, actionable steps, making it accessible for both seasoned professionals and those new to thought leadership. Key features include techniques for ideation, story-finding, and article writing; an introduction to 17 types of thought-leadership articles; and guidance on understanding audience problems while addressing them with fresh perspectives.
Wessel emphasizes the importance of giving away knowledge freely to establish credibility and influence. By following her three-step process, readers can position themselves as go-to experts in their niches, gain trust, and maximize their impact.
Whether you're a business leader, entrepreneur, or expert in your industry, "Write Like a Thought Leader" offers a solid framework to articulate your expertise with confidence and clarity. This well-structured and practical resource is invaluable for anyone looking to enhance their writing skills and become recognized authorities in their fields.
February 28, 2025
Write Like a Thought Leader by Rhea Wessel has made a giant impact on my confidence as a thought leader who writes.
I appreciate her clear examples and actionable steps. Reading and implementing the practices in her book support me in knowing how to write well in 2025 and beyond. Wessel does a fantastic job showing you how to share your expertise with being preachy and how to write so that you stand out in a crowded market place.
In a world with more content then ever Rhea's work stands tall is not forgotten.
Warmly,
Anne
I appreciate her clear examples and actionable steps. Reading and implementing the practices in her book support me in knowing how to write well in 2025 and beyond. Wessel does a fantastic job showing you how to share your expertise with being preachy and how to write so that you stand out in a crowded market place.
In a world with more content then ever Rhea's work stands tall is not forgotten.
Warmly,
Anne
March 11, 2024
Excellent training. Good exercises. Very helpful.
Displaying 1 - 3 of 3 reviews