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A Degree In A Book: Marketing
A comprehensive, highly visual guide to everything you can learn in a Marketing degree.
This accessible full-color book leads the reader through the crucial aspects of successful business marketing, covering everything from advertising and social media to marketing economics and the commercial law. Easy-to-digest information is presented with flow diagrams, infographics, pull-out features and glossaries breaking down marketing jargon. Profiles of successful marketing professionals are also included, such as David Ogilvy and Philip Kotler, as well as brand biographies to show principles in practice, from Netflix to Apple.
Includes topics such as:
- Management
- Market research
- Product development
- Buyer behavior and the impact of popular culture, ethics and social responsibility
- Digital marketing including social media and SEO
- Retail - in all its many forms
- How lockdown and the global pandemic has changed the world of marketing
Whether you're a student, a marketing professional or a small business trying to expand, A Degree in a Book: Marketing is perfect for anyone wishing to know how good, effective marketing can play a part in their own business.
ABOUT THE SERIES: Get the knowledge of a degree for the price of a book with Arcturus Publishing's A Degree in a Book series. Written by experts in their fields, these highly visual guides feature flow diagrams, infographics, handy timelines, information boxes, feature spreads and margin annotations, allowing readers to get to grips with complex subjects in no time.
This accessible full-color book leads the reader through the crucial aspects of successful business marketing, covering everything from advertising and social media to marketing economics and the commercial law. Easy-to-digest information is presented with flow diagrams, infographics, pull-out features and glossaries breaking down marketing jargon. Profiles of successful marketing professionals are also included, such as David Ogilvy and Philip Kotler, as well as brand biographies to show principles in practice, from Netflix to Apple.
Includes topics such as:
- Management
- Market research
- Product development
- Buyer behavior and the impact of popular culture, ethics and social responsibility
- Digital marketing including social media and SEO
- Retail - in all its many forms
- How lockdown and the global pandemic has changed the world of marketing
Whether you're a student, a marketing professional or a small business trying to expand, A Degree in a Book: Marketing is perfect for anyone wishing to know how good, effective marketing can play a part in their own business.
ABOUT THE SERIES: Get the knowledge of a degree for the price of a book with Arcturus Publishing's A Degree in a Book series. Written by experts in their fields, these highly visual guides feature flow diagrams, infographics, handy timelines, information boxes, feature spreads and margin annotations, allowing readers to get to grips with complex subjects in no time.
- GenresBusinessNonfiction
256 pages, Paperback
Published March 1, 2022
110 people are currently reading
108 people want to read
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Displaying 1 - 4 of 4 reviews
August 7, 2024
i saw this in the library and i immediately geeked out and decided on the spot that i HAD to read it. i love how it features/explains the history of how marketing started off thousands of years ago to how it all works now.
i’ve learned a lot and it’s so interesting to learn about other companies as well. if anything, this book just made me love marketing even more!!
i’ve learned a lot and it’s so interesting to learn about other companies as well. if anything, this book just made me love marketing even more!!
June 3, 2024
The second half had some really useful info, but the first half felt way too focused on the history of marketing, aswell as just general business / economics
Maybe that's because its meant to be more like a degree, I'm not sure
A lot of the notable marketers profiled in the book were active around 50–100 years ago! Some more recent examples would have been better.
Thankfully things did pick up for the second half of the book which felt a lot more practical. It would have been good to see more examples of marketing collateral, campaigns and strategies
On the whole a decent overview of marketing for beginners I think
Maybe that's because its meant to be more like a degree, I'm not sure
A lot of the notable marketers profiled in the book were active around 50–100 years ago! Some more recent examples would have been better.
Thankfully things did pick up for the second half of the book which felt a lot more practical. It would have been good to see more examples of marketing collateral, campaigns and strategies
On the whole a decent overview of marketing for beginners I think
December 21, 2024
Great overview. Not intended to deep dive on any topic. Great for those new to marketing or interested in its history.
Displaying 1 - 4 of 4 reviews