Join or Die: Digital Advertising in the Age of Automation

by Patrick Gilbert

Join or Digital Advertising in the Age of Automation  is a playbook for profitably leveraging automation within Google Ads (formerly Google AdWords), Facebook Ads, and other emerging advertising platforms.

You'll dive under the hood of the machine learning technology that drives these platforms and discover practical tips and strategies that can be immediately implemented in your campaigns.  Join or Die  will show you how to manage marketing organizations in the automation era, serving as a blueprint for the future leaders of this ever-changing industry.

Learn from the Top 10 PPC Thought Leader that Google relies on to train other agencies on best-in-class automation strategies!
-- Included in  Join or -- Chapter --

Praise for  Join or
 

"Join or Die is a wake up call to digital advertisers everywhere. Patrick's writing is overflowing with practical knowledge and a unique perspective. After reading Join or Die, you'll feel energized, confident, and motivated to implement these best-in-class automated strategies into your organization's marketing efforts." - Larry Kim, Founder, MobileMonkey; Wordstream   "This book will help dispel some machine learning myths and make you reassess our own assumptions as to how you use data. If you're working in digital advertising and interested at all about automation and how to work with it, this is a wonderful read." - Brad Geddes, Co-Founder, Adalysis; Author,  Advanced Google AdWords   " If you don't have time to read 30+ business books and figure out what they mean for you as a digital marketer, you'll love this book. Not only will you learn about the future of the industry, you'll also find specific tips based on Patrick's many years as a successful PPC expert. " - Frederick Vallaeys, Cofounding CEO, Optmyzr   "Patrick brings a ton of passion and knowledge to this topic and makes a compelling case for why marketers need to incorporate Google automation into their SEM practice!" - David Rodnitzky, Founder, 3Q Digital   "Patrick knows so much and writes so well that you will enjoy learning and look forward to meeting him someday." -  Jim Sterne, Founder, Marketing Analytics Summit; Author,  Artificial Intelligence for Marketing  "Join or Die is a digital advertising masterclass. Gather round ... and listen closely to what Patrick has to say." - Isaac Rudansky, Founder, AdVenture Media Group    "Patrick challenges the broader marketing community to think more strategically and creatively about harnessing this technology to solve real world marketing problems."
 - Annie Tao, Agency Account Strategist, Google 

Genres: Business, Nonfiction

344 pages, Hardcover

Published November 16, 2020

Reviews

[Arthur Charlez · Rating 5 out of 5]

I’m gonna have to listen to this at least 3 more times to glean everything that’s precious and profitable in this superb literary work. I own a full service digital agency but I’m narrowing my own skillset down to just PPC. And this is my first addition to my PPC reference library

[Eivydas Blackus · Rating 5 out of 5]

Nice

[Juan Jose · Rating 5 out of 5]

Great book to expand your Google ads knowledge

[ля]

Consider me dead

[Spencer Lambert · Rating 4 out of 5]

Dense book but highly topical for search advertising, automatic bidding, and the decisioning algorithms. Love the term algorithm jockey and the concept that the optimal relationship is a human driving strong data science (best of both).

Machine learning concepts are highly important to learn now, and Moore's Law is incredibly relevant to how far machine learning has come even since this book came out.

If i were to build a curriculum for advertising, this would definitely be on it.