Not everyone can do what it takes to become a doctor—but you did. From graduating medical school to completing your residency, each step has gotten you closer to living the life you’ve envisioned since first completing that med school application.
But are you living the life you want?
You signed up to save lives and help change the world, not to build a brand and become an entrepreneur. Still, to succeed, you need a plan for navigating the business of your profession. In The EntreMD Method, pediatrician and entrepreneur Nneka Unachukwu provides a roadmap for strategizing your business and building a successful brand that reflects your goals. Whether you’re interested in coaching and consulting, running a product-based business, starting a nonprofit, or opening a private practice, leveraging proven sales and marketing practices will help lay the financial foundation you need. Learn how to tackle this next challenge head-on and take control of your life with Dr. Una’s roadmap for living life on your terms.
Medicine has become less about patients and more about profits with 3rd party payers dictating care. Dr Una lays out simply the steps needed for physicians to take back medicine so we can serve patients the way we want while still earning. This book is for any physician who has become disillusioned with corporate medicine and looking for how to make an impact!
Very underwhelming book. For those interested in a self help, motivational style book, then may be useful though I would argue other classic reads in business do a better job of creating a motivating drive, even if they aren’t in the context of a physician learning business.
But for anyone looking for a book with specific details on creating a practice, pitfalls in medical entrepreneurship, financial advice, this is not the book for you.
I’ve been following Dr. Una’s podcast for the last two years. I’m so glad she published this book. There are so many lessons in here that provide clear directions that are simple, actionable and effective. I bought several for gifts. Highly recommend.
This book was really good because the author was talking about what works. She’s been doing it, she knows the common fears and how to address them … she knows her stuff. Period.
I read this book on an international flight back home. I answered questions. I took notes. And now I have some action to take! Thank you Dr. Una for sharing your zone of genius.
Provides good ideas and insights for MDs to take control of their career and brand. The Calvary is not coming to take us back to the golden days of medicine , we need to evolve and reimagine how we want to practice medicine
Action oriented advice with down-to-earth discussion of why we, doctors, need to be our own calvary! I feel empowered to take a step to amplifying my voice!