‘Be unique to leave a mark on our lives and our surroundings’ – wise counsel
Israeli author Yarin Kimor is a TV investigative reporter, director of TV and film documentaries, senior journalist, consultant, professional magician, lecturer, and author. THE MAGIC OF CREATIVE THINKING is his debut publication and is translated from the Hebrew by Lilach Shahar. His mission – systematic creative thinking development – is the subject of multiple workshops in companies and organizations.
Kimor’s book is rich in memorable one-liners or brief passages that illustrate his approach the creative thinking – ‘True creativity is not anarchy nor carelessness nor daydreaming. True creativity is measured by its results and by its contribution. The way to achieve the results seems cunning at times, tricky, and even immoral. The greatest enemy of today’s creativity is yesterday’s creativity…yesterday’s breakthrough becomes today’s routine and is passé by tomorrow, It is a process s is difficult to realize, but it is possible to make progress in it with the help of systematic creative thinking.’ ‘Most people are more connected to their anxieties than to their selfhood, most are enslaved by the expectations of others and do not dare to diverge form social norms. We tend to search in a faraway land for what is right under our noses.’ ‘Systematic creativity does not pray for a miracle, but rather initiates it, takes the imagination as raw material and designs it into reality.’’
There are so many moments in this writing that bear quoting and remembering that keeping the book by the bedside and the workstation provides constant synergy. The section titles of Kimor’s presentation are revealing – The Limits of Imagination, Creativity and Morality, Force of Habit, One-Dimensional Thinking, Uncreative Intuition, Racist Fixations, Cultural Fixations, Political Fixations, Psychological Fixations, Hidden Assumptions/Unconscious Fixations, Physiological Fixations, Graphic Fixations, Verbal Fixations, Marketing and Managerial Fixations, Childlike Thinking, Multidimensional Thinking, Simplicity, Division, Contradiction, Provocation, Thinking from the End to the Beginning, Interdisciplinary Enrichment – each section liberally provides examples and questions that initiate creative thinking growth.
In line with the teaching aspects of his many workshops, the book is full of questions and challenges that initiate thoughts and provide pathways to creative thinking. This is a valuable and much needed book for everyone. Highly recommended.