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Establish Yourself: Brand, Streamline, and Grow Your Greatest Business
____ Consultants, coaches, and service business owners - marketing burnout is real but it isn't required . If you want to love your business and be profitable without living on social media 24/7, Establish Yourself is your new, common-sense roadmap to the next level. From branding, to operations, sales, client experience, and more - unlock your potential across your entire business with a simple framework of practical action steps, a free digital workbook of clarifying exercises, and relatable tales from the trenches from bestselling author, former Disney storyteller, branding expert, and six-figure founder, Annie Franceschi (Permission to Try). Discover why you don’t need a million followers to love what you do and make great money doing it. You can take December off, work with amazing people, and get paid as the expert you are without thousands on your email list. And while overnight success never happens overnight - you can have a more fun, sustainable business that doesn’t make you want to pull your hair out! All you need to do is establish yourself.____ ★★★★★ ____ Use Establish Yourself to say “NO” to bro marketing, and instead say yes to optimizing and improving every aspect of your consulting practice or coaching firm with best practices in each of these 6 essential areas. Create your "Greatest Business Plan" and finally know what to do (in what order) to grow a business you love (that'll love you back). ✓ “A true handbook for running your service-based business with ease. Author Annie Franceschi so thoughtfully crafted this and it leaves no stone unturned. If I had this before I started my first business, I would have leapfrogged my learning, growth, and success hurdles… and even all of these years in, there were helpful reminders and tools.” - Darrah Brustein, Writer (Inc., Forbes) and 4x Founder✓ “A very mindful (non-icky, non-salesy) way to grow a business! No matter if you're a beginner or seasoned pro, you'll find powerful guidance to help you navigate the world wide web of tactics and drill into the core -- the strategy -- of what will actually move your business forward.” - Andréa Jones, Social Media Strategist (OnlineDrea), host of the Savvy Social Podcast ✓ " This. Book. Is. GOLD. I'm a sucker for practical/actionable steps to achieve a certain result, and this book is the perfect mix of storytelling and action items. This is a must-read for sure!” - Kate Rosenow, Systems Strategy & Business Mentor (Featured in Fortune, Forbes, and Real Simple)____ → For a REAL plan to grow to the next level without living on social media 24/7, buy your copy of Establish Yourself now.____
339 pages, Kindle Edition
Published February 23, 2022
19 people are currently reading
10 people want to read
About the author
Annie Franceschi
3 books4 followersAnnie Franceschi is a former Disney storyteller, bestselling author, six-figure founder, and branding expert. In 2013, she quit a dream job telling stories at The Walt Disney Studios to start her own agency, Greatest Story Creative®. Since then, Annie's branded 125+ businesses, spoken for thousands, and released the bestselling personal development book, Permission to Try.
Today, through her Brand Story Solution and Establish Yourself™ framework, Annie helps coaches and consultants clearly and confidently take their practices to the next level. Her second bestselling book, "Establish Yourself: Brand, Streamline, and Grow Your Greatest Business" is out now. Annie is also proud to be a Duke University graduate, a lifelong Muppets fan, and a serial rewatcher of The Golden Girls. She currently lives in Durham, NC, with her husband / favorite person, Gus, and their favorite person, their son, Leo.
Today, through her Brand Story Solution and Establish Yourself™ framework, Annie helps coaches and consultants clearly and confidently take their practices to the next level. Her second bestselling book, "Establish Yourself: Brand, Streamline, and Grow Your Greatest Business" is out now. Annie is also proud to be a Duke University graduate, a lifelong Muppets fan, and a serial rewatcher of The Golden Girls. She currently lives in Durham, NC, with her husband / favorite person, Gus, and their favorite person, their son, Leo.
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Displaying 1 - 7 of 7 reviews
March 4, 2022
“Establish Yourself” offered so many tangible life lessons, succinct marketing examples, and detailed “aha!” moments that truly opened my eyes to what it means to streamline an effective business.
I received an early copy of the book to review from my perspective, and while I don’t own my own business, I still found the book SO incredibly helpful and thought-provoking. Annie does a phenomenal job at interweaving personal anecdotes (that are highly relatable) with powerful lessons that truly demonstrate how experience, confidence, and even a little bit of pixie dust along the way, can truly change the course of your future for the better.
I genuinely believe that anyone would benefit from reading this book, as I certainly did. I know many people who are SMB owners themselves (or are aspiring SMB owners), and this book not only gave me a huge perspective into their daily lives, but also will serve as a great gift for them to read in their own time. Business owners will glean so many helpful insights on branding, how to properly scale (without fear and hesitation), and the true meaning behind “being successful.”
Alternatively, anyone who isn’t a business owner will also benefit from this book, as I annotated throughout and LOVE reflecting back on all my notes. A specific section on the power of storytelling in relation to marketing inevitably went hand-in-hand with my preparation for a final job interview. This part truly helped me with my confidence and manifestation earlier this year, and I absolutely credit Annie’s writing to this!
“Establish Yourself” isn’t just another business mogul book. Annie uses clear-cut explanations of processes she recommends for scaling your business (which could inevitably be applied to anyone, regardless of where they are in their careers). It’s so enlightening to read this book from cover to cover. I guarantee that you’ll feel inspired and empowered once you’ve finished it!
I received an early copy of the book to review from my perspective, and while I don’t own my own business, I still found the book SO incredibly helpful and thought-provoking. Annie does a phenomenal job at interweaving personal anecdotes (that are highly relatable) with powerful lessons that truly demonstrate how experience, confidence, and even a little bit of pixie dust along the way, can truly change the course of your future for the better.
I genuinely believe that anyone would benefit from reading this book, as I certainly did. I know many people who are SMB owners themselves (or are aspiring SMB owners), and this book not only gave me a huge perspective into their daily lives, but also will serve as a great gift for them to read in their own time. Business owners will glean so many helpful insights on branding, how to properly scale (without fear and hesitation), and the true meaning behind “being successful.”
Alternatively, anyone who isn’t a business owner will also benefit from this book, as I annotated throughout and LOVE reflecting back on all my notes. A specific section on the power of storytelling in relation to marketing inevitably went hand-in-hand with my preparation for a final job interview. This part truly helped me with my confidence and manifestation earlier this year, and I absolutely credit Annie’s writing to this!
“Establish Yourself” isn’t just another business mogul book. Annie uses clear-cut explanations of processes she recommends for scaling your business (which could inevitably be applied to anyone, regardless of where they are in their careers). It’s so enlightening to read this book from cover to cover. I guarantee that you’ll feel inspired and empowered once you’ve finished it!
March 4, 2022
I was fortunate and received an early copy of this book to review from my perspective. As an avid reader of 40-50 books a year, most of them being business, marketing, and self-development books, Franceschi's book is one of my library's most comprehensive business books. She covers just enough in mindset, marketing, branding, systems, referrals, and packages that it doesn't get overwhelming or feel weighted in one area. The actionable steps made me keep putting down my book to put them into practice. Someone new to business could use this as a bible, while someone eight years in with mentors/coaches/specialists can still find ideas to implement. If you want an easy-to-follow, process-oriented book to uplevel your business, this is it!
March 5, 2022
This book is an enjoyable read, and the content is relatable, encouraging, and actionable. The author's stories of her struggles and thought processes as she grew her business so closely matched my own (it was encouraging to read that I wasn't alone in not finding success in the latest social media and email marketing tactics!).
Unlike so many similar books that only tell you what you should be doing, this book also tells you how to do it. I appreciated the step-by-step suggestions, tool list, and activities in the free companion workbook. I came away from the book with 14 items for my to-do list and feeling more confident about my business's future.
I highly recommend this book to other solo entrepreneurs, coaches, and consultants!
Unlike so many similar books that only tell you what you should be doing, this book also tells you how to do it. I appreciated the step-by-step suggestions, tool list, and activities in the free companion workbook. I came away from the book with 14 items for my to-do list and feeling more confident about my business's future.
I highly recommend this book to other solo entrepreneurs, coaches, and consultants!
March 4, 2022
Stop churning and burning on the marketing hamster wheel (read this book instead!)
Yes, you can escape the marketing maze where you wonder if there is ever an end to the marketing tactics, the 24/7 churning, and frustration of not making much (if any) meaningful progress to grow your business.
This book offers a simple framework with tried and true action steps taken from real life. It is authored by someone who is in the trenches with clients, not someone speaking from theory or outdated information.
If you are looking to grow and expand your business with more grace and ease, this book is for you.
Yes, you can escape the marketing maze where you wonder if there is ever an end to the marketing tactics, the 24/7 churning, and frustration of not making much (if any) meaningful progress to grow your business.
This book offers a simple framework with tried and true action steps taken from real life. It is authored by someone who is in the trenches with clients, not someone speaking from theory or outdated information.
If you are looking to grow and expand your business with more grace and ease, this book is for you.
August 23, 2024
I just finished this book through a read-along with the author, and it was a wonderful experience. Annie really knows her stuff and presents it in a way that is easy to understand and engaging. Her resources are clearly designed and well-scaffolded. Annie's EST approach elaborates on how to Embrace your study, Shape your business, and Translate your value without crazy social media marketing tactics. This is way outside my zone of expertise, but everything she shares seems logical and well-grounded in day-to-day practical experiences. If I ever teach a course on how to start as an evaluation/research consultant, this will be one of the core texts.
March 9, 2022
This book helps you cut through all the noise and all the "shoulds" you can get caught up with in starting or running your business. It helps you get clear and focus on what matters most in building your brand, marketing and building your business without and cheesy gimmicks, just practical, actionable tips that yield significant results. It is packed full with real-life examples that help the concepts come to life.
Check it out! You will not be sorry you did!
Check it out! You will not be sorry you did!
April 18, 2022
Wow! Simple, thoughtful book for business owners.
Annie's book has so many amazing practical steps on how to grow your greatest business authentically. So many highlights in each chapter and the companion workbook is priceless. Thank you for writing a business book unlike anything else I've read.
Annie's book has so many amazing practical steps on how to grow your greatest business authentically. So many highlights in each chapter and the companion workbook is priceless. Thank you for writing a business book unlike anything else I've read.
Displaying 1 - 7 of 7 reviews