I thoroughly enjoyed this book. I applaud Hermann Simon for taking on a controversial topic and doing it justice, not easy in today's woke world. Peter Drucker said that profit was the price we pay for tomorrow. Simonn writes that profit is the opposite of waste. Most companies don't make an economic profit (i.e., cover the opportunity cost of their capital), and those that do often make much less than is perceived by the public. Why? Take a look at our media and education for its lack of understanding of basic economics. There's a tremendous amount of good advice, examples, and concepts in this book. I would have just added one more definition to all the ones Simon cites for profit, from George Gilder: Profit is the index of a firm's altruism. Enterprise is outward focused, other-directed, and profit indicates you are serving the needs of others well. Excellent read.