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The Advanced App Store Optimization
Meet the next generation of the book that’s transformed ASO strategies for industry-leading apps around the world.
Following the success of Advanced App Store Optimization: A Complete Guide to ASO 2018, this new edition by Moritz Daan and Maggie Ngai features a complete exploration of the latest advancements in ASO. Discover all you need to know about the new iOS 15 App Store update, Apple Search Ads, ratings and reviews, and much more.
01 Introduction
Understand the history and evolution of App Store Optimization with the ASO Stack and its strategic building blocks.
02 Increasing Visibility
Learn how to drive awareness and get your app in front of more people in key mobile marketplaces.
03 Increasing Conversion
Understand the available methods to convert visibility into actual downloads.
04 Localization & Seasonality
Learn how to resonate with a global audience and expand your user base through localization.
05 Ratings & Reviews
Utilize user feedback through triggers, prompts, replies, and more.
06 Store Promotional Tools & Customer Information
Learn about the promotional, search adjustment, and developer tools available via the app store consoles and gain insight into the new display for privacy data.
07 Performance Reporting Dashboards & ASO Tools
Master dashboards and third-party tools for performance reviews.
08 A Guide to Apple Search Ads
Understand how to utilize the ASA Stack and tools to develop your own ad groups and keywords
Following the success of Advanced App Store Optimization: A Complete Guide to ASO 2018, this new edition by Moritz Daan and Maggie Ngai features a complete exploration of the latest advancements in ASO. Discover all you need to know about the new iOS 15 App Store update, Apple Search Ads, ratings and reviews, and much more.
01 Introduction
Understand the history and evolution of App Store Optimization with the ASO Stack and its strategic building blocks.
02 Increasing Visibility
Learn how to drive awareness and get your app in front of more people in key mobile marketplaces.
03 Increasing Conversion
Understand the available methods to convert visibility into actual downloads.
04 Localization & Seasonality
Learn how to resonate with a global audience and expand your user base through localization.
05 Ratings & Reviews
Utilize user feedback through triggers, prompts, replies, and more.
06 Store Promotional Tools & Customer Information
Learn about the promotional, search adjustment, and developer tools available via the app store consoles and gain insight into the new display for privacy data.
07 Performance Reporting Dashboards & ASO Tools
Master dashboards and third-party tools for performance reviews.
08 A Guide to Apple Search Ads
Understand how to utilize the ASA Stack and tools to develop your own ad groups and keywords
638 pages, ebook
First published March 5, 2022
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16 people want to read
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