The New Rules of Marketing and PR: How to Use Content Marketing, Podcasting, Social Media, AI, Live Video, and Newsjacking to Reach Buyers Directly, 8th Edition

by David Meerman Scott

The new eighth edition of the pioneering guide to generating attention for your idea or business, jam-packed with new and updated techniques As the ways we communicate continue to evolve, keeping pace with the latest trends in social media, including social audio like Clubhouse, the newest online video tools such as TikTok, and all the other high-tech influences, can seem an almost impossible task. How can you keep your product or service from getting lost in the digital clutter? The eighth edition of The New Rules of Marketing and PR provides everything you need to speak directly to your audience, make a strong personal connection, and generate attention for your business. An international bestseller with nearly half a million copies sold in twenty-nine languages, this revolutionary guide gives you a proven, step-by-step plan for leveraging the power of technology to get your message seen and heard by the right people at the right time. You will learn the latest approaches for highly effective public relations, marketing, and customer communications―all at a fraction of the cost of traditional advertising! The latest edition of The New Rules of Marketing and PR has been completely revised and updated to present the most innovative methods and cost-effective strategies. The most comprehensive update yet shows you details about the pros and cons of AI and machine learning to automate routine tasks. Your life is already AI-assisted. Your marketing should be too, but there are challenges to be aware of. The definitive guide on the future of marketing, this must-have resource will help The eighth edition of The New Rules of Marketing and How to Use Content Marketing, Podcasting, Social Media, AI, Live Video, and Newsjacking to Reach Buyers Directly is the ideal resource for entrepreneurs, business owners, marketers, PR professionals, and managers in organizations of all types and sizes.

Genres: Business, Nonfiction

480 pages, Paperback

Published May 3, 2022

About the author

Our always-on, Web-driven world has new rules for competing and growing business. Advance planning is out – agile is IN! Those who embrace new ways will be far more successful than those who stay who stay stuck and afraid to change. No one knows more about using the new Real-Time tools and strategies to spread ideas, influence minds and build business than David Meerman Scott. It’s his specialty.

He’s a sales and marketing strategist who has spoken on all seven continents and in 40 countries to audiences of the most respected firms, organizations and associations.

David is author or co-author of ten books - three are international bestsellers. He is best known for The New Rules of Marketing & PR, now in its 6th edition, which has been translated into 29 languages and is a modern business classic with over 400,000 copies sold so far. David also authored Real-Time Marketing & PR, a Wall Street Journal bestseller. He is co-author of Marketing the Moon (with Rich Jurek) and Marketing Lessons from The Grateful Dead (with HubSpot CEO Brian Halligan).

Reviews

[Eric · Rating 2 out of 5]

I can't say I learned anything new, it's what most people are already doing today and taking action on it.

[Tabi · Rating 5 out of 5]

The update to Guerrilla Marketing I've been waiting to find!
This 8th edition published in 2022, covering the low and no cost marketing options available to entrepreneurs and their businesses. I loved how in depth David Meerman Scott went into various kinds of social media, and how to use those to best connect to your customers and clients, emphasizing a community aspect of giving insider information away for free. This edition is great for anyone starting out or needing to figure out how to revamp their business after the 2020 pandemic.

[LesCampes · Rating 4 out of 5]

"The New Rules of Marketing and PR" by David Meerman Scott offers a comprehensive guide to modern marketing techniques, covering everything from content marketing to AI. While it excels in providing a sharp and well-summarized overview for educational purposes, some sections might feel overly basic for experienced marketers. Despite its thoroughness, the book could benefit from being about 50 pages shorter, as it occasionally delves into repetitive details. Nonetheless, it's a valuable resource for understanding contemporary marketing strategies and effectively reaching buyers directly.

[Bree Kaitlyn · Rating 4 out of 5]

I had to read this book for my social media class. The information in this book was useful - as some of it helped me grow my YouTube channel. However, I thought some of the information was repeated a few times in multiple chapters. Other than that, I enjoyed reading this book.

[PottWab Regional Library]

SM