What do you think?
Rate this book
The Business of Stories: Harness the power of storytelling to demonstrate your value, attract your ideal clients and get paid what you’re worth
Lots of books tell you that you should be using storytelling in your marketing if you want to connect with your audience. This book shows you how.
In The Business of Stories, bestselling author Susan Payton shares her simple process for crafting compelling stories that will resonate with your ideal clients. Through practical exercises and real-life examples, she shows you how to confidently communicate your why and the value you deliver to the people you love working with (without ever feeling salesy).
This game-changing framework will help you
Understand why storytelling is a superpower and how to use it to stand out in your marketplaceShare stories that connect with the people you want to work with, so sales conversations are easyBe seen as a trusted authority, as you communicate your value and get paid what you’re worth
In The Business of Stories, bestselling author Susan Payton shares her simple process for crafting compelling stories that will resonate with your ideal clients. Through practical exercises and real-life examples, she shows you how to confidently communicate your why and the value you deliver to the people you love working with (without ever feeling salesy).
This game-changing framework will help you
Understand why storytelling is a superpower and how to use it to stand out in your marketplaceShare stories that connect with the people you want to work with, so sales conversations are easyBe seen as a trusted authority, as you communicate your value and get paid what you’re worth
184 pages, Kindle Edition
Published February 28, 2022
18 people are currently reading
17 people want to read
Ratings & Reviews
Friends & Following
Create a free account to discover what your friends think of this book!
Community Reviews
Displaying 1 - 2 of 2 reviews
March 30, 2023
The Superpower of Storytelling
I’m always on the look out for good books about storytelling, so it was an absolute joy to stumble across this right at the start of my business journey.
Susan has filled her book with lots of wonderful stories of real people and real-life situations, which illustrate so well the points she is making.
The accompanying workbook (which I downloaded) was fun to work through and brought about some interesting a-ha moments. For the first time I was able to see the correlation between my business life (I’m a writing coach) and my personal life as a parent carer. I can now tell my true story and have a 360 degree view of my life. t’s great to have such clarity!!
Thank you, Susan, for pouring your heart into this book. It’s one I shall refer to again and again.
I’m always on the look out for good books about storytelling, so it was an absolute joy to stumble across this right at the start of my business journey.
Susan has filled her book with lots of wonderful stories of real people and real-life situations, which illustrate so well the points she is making.
The accompanying workbook (which I downloaded) was fun to work through and brought about some interesting a-ha moments. For the first time I was able to see the correlation between my business life (I’m a writing coach) and my personal life as a parent carer. I can now tell my true story and have a 360 degree view of my life. t’s great to have such clarity!!
Thank you, Susan, for pouring your heart into this book. It’s one I shall refer to again and again.
September 20, 2025
Tell Your Story
We all have our own unique stories to tell. They can encourage, inspire and support others. The bit I loved most about this book is the powerful reminder that we get to write our own stories!
We all have our own unique stories to tell. They can encourage, inspire and support others. The bit I loved most about this book is the powerful reminder that we get to write our own stories!
Displaying 1 - 2 of 2 reviews