Integration Marketing: How Small Businesses Become Big Businesses and Big Businesses Become Empires

by Mark Joyner

The biggest, most successful businesses you can think of all started small and grew their way to massive success. What was their secret? Is there something those companies have in common—from Microsoft to McDonald's to U.S. Steel—that helped them grow from small businesses to globe-spanning corporations? The answer is "yes," and it's right here. The common thread between all big-growth companies is their reliance on the art of what online business pioneer Mark Joyner calls Integration Marketing to spur methodical, reliable growth from one level to the next. Joyner's Integration Marketing theory is a radically new business approach that has already built a fanatical base of tens of thousands of entrepreneurs who are using it to pull off what some are referring to as "business miracles" with a zero-dollar ad budget. Now, Mark Joyner finally puts this amazing business-transforming methodology down on paper and shows you how to apply it to your own business, no matter its size. Integration Marketing is a simple, innovative, and effective system that helps you find hidden marketing opportunities, bring in a limitless supply of new customers, and grow your business steadily, predictably, and strategically. Most importantly, it takes the guesswork out of marketing by using predictive math to gauge the likelihood of success for any new marketing opportunity—before you commit time and resources to it. Even better, once you put Integration Marketing to work in your business, the methodology will continue to work without any additional effort. No longer will you miss out on profit opportunities that are right under your nose. You'll be able to see your competitive battlefield clearly and develop a flexible, intelligent strategy that will keep your business in the black. This isn't just some new buzzword for the same old ideas—it's a complete suite of strategic tools that make marketing accountable, reliable, predictable, and effective. It's not complicated and it's not a magic bullet; it's a straightforward, proven system for getting exactly what you and your business need to grow— more profit faster .

Genres: Business

160 pages, Hardcover

First published January 1, 2009

Reviews

[Ryan · Rating 2 out of 5]

Started and finished today. Short book. Definitely feels a bit dated since it was published in 2009. Also refers to common business examples like McDonald's and Microsoft.

The key takeaway is that you should be finding ways to reach your ideal customers at the point they're most likely to want to do business with you... by integrating your marketing inside the marketing and sales process of other companies.

The best opportunities are, obviously, getting in front of a buyer of a similar or related product right after they've made that purchase. Another good opportunity might be having your product presented after somebody opts in to someone else's email list.

The concept is simple: Integrate with other funnels and sources of traffic outside of your own. Set up deals where you pay a CPM or CPA or ongoing rev share for the traffic.

Joyner also spends a chapter applying scores for evaluating integration marketing opportunities. This is somewhat interesting, but would work far better as a web-based calculator than something the reader has to work out by hand.

[Dan · Rating 3 out of 5]

Quick simple read. A bit short and a bit dated. None of the resource materials work anymore, so listening to the audiobook would mean slowly going through the material, rewinding multiple times, to fully get the formulas he recommends using to determine the value of partnerships.

In summary, the author recommends finding partnerships to integrate your company with that of another. He also recommends using up-sells (McDonald's would you like to Super-Size that?), cross-sales (would you like fries with that?), and down-sales (value menu, down-sizing to small fries or drink, meal deals - bundle and save).

[Hiro Hayashi · Rating 4 out of 5]

As a high school student who is aiming to go into a business major, it really helped to understand what it takes to grow your company. From a young age, I was fascinated in the world of business, not because of the money that runs through, but because I was interested in how the big companies like Microsoft, Google, Facebook grew into the company that they are right now. Then I had a chance to access this book and I know a little more about the world of business and how it really works. It will definitely help me in the future.

HIS 40 Books Challenge

[L · Rating 2 out of 5]

A very short book. It argues for a sort of partnership model to sell your products. There are some calculations for assessing opportunities as well. Feels a bit dated with its example of DOS and IBM. Worth a flip through from the library.

[Ruben Merre · Rating 5 out of 5]

Brief, but incredibly insightful on crucial skills to have in your arsenal as a business owner and marketer.

[Jon Olson · Rating 4 out of 5]

Great book. Fantastic lesson, short and easy to read but very effective marketing strategy if you can implement it properly.