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Creating Business Magic: How the Power of Magic Can Inspire, Innovate, and Revolutionize Your Business
Three experts from the worlds of magic and business strategy share the secrets to conjuring innovation and shattering expectations.
Your organization may employ hundreds, even thousands. You may be experiencing growth and hitting your revenue targets. But unless you are creating magic for your customers--like Disney, Apple, and Amazon--you are not the innovation leader you need to be in today's marketplace.
In Creating Business Magic, a corporate strategist, a former acting CIA director, and a world-renowned magician share their secrets to success. Each chapter opens with a legendary magic act--from Harry Houdini to Pen and Teller--and explores how the same principles and techniques can be deployed to create a fertile environment for disruptive innovation and propel a company light years ahead of the competition.
The authors illuminate the power of perception, ways to innovate, to think out of the box, break down conceptual barriers, and finally bring out the magician inside all of us." --from the introduction by David Copperfied
Your organization may employ hundreds, even thousands. You may be experiencing growth and hitting your revenue targets. But unless you are creating magic for your customers--like Disney, Apple, and Amazon--you are not the innovation leader you need to be in today's marketplace.
In Creating Business Magic, a corporate strategist, a former acting CIA director, and a world-renowned magician share their secrets to success. Each chapter opens with a legendary magic act--from Harry Houdini to Pen and Teller--and explores how the same principles and techniques can be deployed to create a fertile environment for disruptive innovation and propel a company light years ahead of the competition.
The authors illuminate the power of perception, ways to innovate, to think out of the box, break down conceptual barriers, and finally bring out the magician inside all of us." --from the introduction by David Copperfied
- GenresBusiness
327 pages, Kindle Edition
First published May 15, 2018
13 people are currently reading
64 people want to read
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Displaying 1 - 2 of 2 reviews
March 1, 2020
This is a follow-up to David Morey's book Creating Business Magic, which was written with Eugene Burger and John McLaughlin. The new book adds to and clarifies much of what was in the previous book, further strengthening the premise that much of what we learn from performing magic is directly applicable to finding success in business.
Morey is a writer of great insight and clarity. His position that the disruptive "underdog" company has a huge advantage over giant incumbents is demonstrated again and again, and he teaches the reader exactly how to reach the mindset needed to lead just such a company.
Highly recommended!
Morey is a writer of great insight and clarity. His position that the disruptive "underdog" company has a huge advantage over giant incumbents is demonstrated again and again, and he teaches the reader exactly how to reach the mindset needed to lead just such a company.
Highly recommended!
October 14, 2023
What an incredible book. For some reason the way this book was written and set out helped me understand some concepts I've been struggling with for a few months. Have a much clearer idea of the direction of my business now.
Only found this book due to following narrators. Thank you Ramone!
Would highly recommend to anyone involved in business.
Only found this book due to following narrators. Thank you Ramone!
Would highly recommend to anyone involved in business.
Displaying 1 - 2 of 2 reviews