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The Keane Edge: Mastering the Mindset for Real, Lasting Fat-Loss
Brian Keane’s philosophy is any diet will work so long as you stick to it.
His goal is to help you find the mindset and unique personal motivation that will enable you to stick to your fitness and nutrition plan and become leaner, stronger and healthier.
A leading fitness podcaster, Brian has already helped thousands of people lose body fat and change their relationship with food. By getting your mindset right first, achieving your nutrition and fitness goals becomes simple and possible as never before, giving you the edge on real, lasting fat-loss for life.
His goal is to help you find the mindset and unique personal motivation that will enable you to stick to your fitness and nutrition plan and become leaner, stronger and healthier.
A leading fitness podcaster, Brian has already helped thousands of people lose body fat and change their relationship with food. By getting your mindset right first, achieving your nutrition and fitness goals becomes simple and possible as never before, giving you the edge on real, lasting fat-loss for life.
336 pages, Hardcover
Published June 20, 2022
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Displaying 1 - 30 of 43 reviews
January 6, 2022
I won a pre-release copy from Brian on his Insta, so it was my Christmas read!!
I have only recently come across Brian, but am so very glad I did. I love this book - to the extent that I am looking forward to the Audible copy to really ingrain the information and learnings that come from this book. Having listened to his last two books, I was a bit unsure that I would glean anything different from it, but oh yes I did. Im not going to go into any details - but if you are someone who has any sort of struggles with fat loss - recently or long term like myself, then I highly recommend you read this book. Brian was a teacher in his former life, and this shines out when he is explaining things - he makes it all so much easier to understand, and strips it all back. Brian uses analogies that just make you go "ahhh, I get it!!" Having come from years and years of diet clubs & a hugely disordered relationship with food, I feel that going forward I will finally achieve what I have always been striving to - fat loss in a calm, no bs way - and thats thanks to this book, and his other - "Rewire Your Mindset".
I have only recently come across Brian, but am so very glad I did. I love this book - to the extent that I am looking forward to the Audible copy to really ingrain the information and learnings that come from this book. Having listened to his last two books, I was a bit unsure that I would glean anything different from it, but oh yes I did. Im not going to go into any details - but if you are someone who has any sort of struggles with fat loss - recently or long term like myself, then I highly recommend you read this book. Brian was a teacher in his former life, and this shines out when he is explaining things - he makes it all so much easier to understand, and strips it all back. Brian uses analogies that just make you go "ahhh, I get it!!" Having come from years and years of diet clubs & a hugely disordered relationship with food, I feel that going forward I will finally achieve what I have always been striving to - fat loss in a calm, no bs way - and thats thanks to this book, and his other - "Rewire Your Mindset".
March 8, 2022
The Keane Edge by Brian Keane
⭐️⭐️⭐️⭐️⭐️
🏂Overview: Brian Keane is a personal trainer and podcaster. This book focuses on how changing your mindset to food will help you with weight and fat loss.
📖 Genre: Health & Fitness | Diet & Nutrition | Personal Develooment | Well-being
👍Likes: The simplicity! For such a complex topic, I love how straight forward and understandable Brian made everything. There are memorable and relatable examples throughout.
👎Dislikes: As with all health and fitness books, there is a lot to take on and the amount of information can feel overwhelming.
🎧Format: Audio via BorrowBox (read by the author)
🏋️♀️Recommend For: Someone looking for a straight forward/ simple overview on how to approach weight/fat loss or maintain a healthy diet.
❤️Favourite Quotes:
💭”There are no such thing as motivated people. There are disciplined people.”
💭”Tell me what you do everyday and I’ll tell you where you’ll be in a year.”
💭”Get your ladder up against the right wall.”
💭”Random eating + random training = random results, so get specific on your goal.”
💭”Failure is feedback.”
❤️Favourite Concepts to Remember:
👉Forget about diet, focus on building a nutritional plan.
👉Include protein in all main meals.
Be careful with the “fuckit button”, e.g. it’s the weekend, “fuckit” I will eat this pizza.
👉Mindful eating 20-20-20 method: 20 mins eating, 20 seconds between bites, chew food for 20 seconds.
👉The 7 deadly diet sins:
1️⃣Thou shall not fool thyself with treats
2️⃣Thou shall not pick food off someone else’s plate
3️⃣Thou shall not forget to count alcoholic calories
4️⃣Thou shall not disregard that portion size matters
5️⃣Thou shall not over restrict and binge at the weekends
6️⃣Thou shall not have unhealthy snacks alongside healthy meals
7️⃣Thou shall not forget why thou are doing it in the first place
👉80% of a weight loss journey comes down to food.
👉NEAT: Non-Exercise Activity Thermogenesis. 5 ways to achieve this:
1️⃣ Standing rather than sitting
2️⃣ Daily steps of minimum 10k target
3️⃣ Walking/cycling for daily commute
4️⃣ House cleaning and gardening
5️⃣ Play with kids
👉The importance of sleeping 7-9 hours per week. Some tips:
1️⃣Stick to a sleep schedule
2️⃣Don’t exercise too late in the day (do aim for 30 mins everyday even if just hitting 10k steps)
3️⃣Avoid/minimise caffeine and nicotine
4️⃣Avoid alcohol before bed
5️⃣Avoid large meals/drinks late in the day
6️⃣Avoid medication that disrupts your sleep, if possible
7️⃣Don’t nap after 3pm
8️⃣Relax before bed
9️⃣Take a hot bath before bed
1️⃣0️⃣Dark, cool, gadget-free bedroom (try airplane mode on phone)
1️⃣1️⃣Have the right sunlight exposure
1️⃣2️⃣Don’t lie in bed awake (get up after 20 mins if you haven’t fallen asleep and do something until you feel sleepy)
⭐️⭐️⭐️⭐️⭐️
🏂Overview: Brian Keane is a personal trainer and podcaster. This book focuses on how changing your mindset to food will help you with weight and fat loss.
📖 Genre: Health & Fitness | Diet & Nutrition | Personal Develooment | Well-being
👍Likes: The simplicity! For such a complex topic, I love how straight forward and understandable Brian made everything. There are memorable and relatable examples throughout.
👎Dislikes: As with all health and fitness books, there is a lot to take on and the amount of information can feel overwhelming.
🎧Format: Audio via BorrowBox (read by the author)
🏋️♀️Recommend For: Someone looking for a straight forward/ simple overview on how to approach weight/fat loss or maintain a healthy diet.
❤️Favourite Quotes:
💭”There are no such thing as motivated people. There are disciplined people.”
💭”Tell me what you do everyday and I’ll tell you where you’ll be in a year.”
💭”Get your ladder up against the right wall.”
💭”Random eating + random training = random results, so get specific on your goal.”
💭”Failure is feedback.”
❤️Favourite Concepts to Remember:
👉Forget about diet, focus on building a nutritional plan.
👉Include protein in all main meals.
Be careful with the “fuckit button”, e.g. it’s the weekend, “fuckit” I will eat this pizza.
👉Mindful eating 20-20-20 method: 20 mins eating, 20 seconds between bites, chew food for 20 seconds.
👉The 7 deadly diet sins:
1️⃣Thou shall not fool thyself with treats
2️⃣Thou shall not pick food off someone else’s plate
3️⃣Thou shall not forget to count alcoholic calories
4️⃣Thou shall not disregard that portion size matters
5️⃣Thou shall not over restrict and binge at the weekends
6️⃣Thou shall not have unhealthy snacks alongside healthy meals
7️⃣Thou shall not forget why thou are doing it in the first place
👉80% of a weight loss journey comes down to food.
👉NEAT: Non-Exercise Activity Thermogenesis. 5 ways to achieve this:
1️⃣ Standing rather than sitting
2️⃣ Daily steps of minimum 10k target
3️⃣ Walking/cycling for daily commute
4️⃣ House cleaning and gardening
5️⃣ Play with kids
👉The importance of sleeping 7-9 hours per week. Some tips:
1️⃣Stick to a sleep schedule
2️⃣Don’t exercise too late in the day (do aim for 30 mins everyday even if just hitting 10k steps)
3️⃣Avoid/minimise caffeine and nicotine
4️⃣Avoid alcohol before bed
5️⃣Avoid large meals/drinks late in the day
6️⃣Avoid medication that disrupts your sleep, if possible
7️⃣Don’t nap after 3pm
8️⃣Relax before bed
9️⃣Take a hot bath before bed
1️⃣0️⃣Dark, cool, gadget-free bedroom (try airplane mode on phone)
1️⃣1️⃣Have the right sunlight exposure
1️⃣2️⃣Don’t lie in bed awake (get up after 20 mins if you haven’t fallen asleep and do something until you feel sleepy)
December 29, 2021
To preface I was given an advance copy of The Keane Edge to review.
From the get go “The Keane Edge” stands out from standard diet/nutrition books. Brian begins by covering the fundamentals and how to track fat loss with the numerous ways this can be done.
Section two looks at the mindset side of nutrition from getting your ladder against the right wall to the “ready, fire, aim” method. Habit formation and motivation make an appearance in this section also with relatable examples and a breakdown of emotional eating to round out section two.
Section three covers Macronutrients, supplements and training. This section is the largest in the book and it’s not hard to see why as there is considerable detail throughout. The Macronutrients section breaks down protein, fat and carbohydrates while also covering alcohol, salt and gluten. The supplement section is where Brian breaks down some of the most common fitness supplements and how best to utilise them. Hidden just after is a handy section on common fitness concepts from body types, fasted cardio to the Ketogenic diet.
Section four looks at sleep and stress which is a welcome inclusion to any nutrition book. Covering the importance of sleep to proving tips to night shift workers the sleep section is an essential part of the book. Similarly the stress section addresses some of the issues day to day life can have on your nutritional/ fat loss goals.
The final section looks at how to build a nutrition plan and how to implement one. With a sample nutrition plan included covering a week also with the recipes for all meals.
The Keane Edge stands out from the standard nutrition book as it provides more to the reader than most with the inclusion of sections on Sleep and stress being two defining points.
An easy to read book regardless of your knowledge on nutrition, you can read it from start to finish or pick and choose what sections you want to cover.
From the get go “The Keane Edge” stands out from standard diet/nutrition books. Brian begins by covering the fundamentals and how to track fat loss with the numerous ways this can be done.
Section two looks at the mindset side of nutrition from getting your ladder against the right wall to the “ready, fire, aim” method. Habit formation and motivation make an appearance in this section also with relatable examples and a breakdown of emotional eating to round out section two.
Section three covers Macronutrients, supplements and training. This section is the largest in the book and it’s not hard to see why as there is considerable detail throughout. The Macronutrients section breaks down protein, fat and carbohydrates while also covering alcohol, salt and gluten. The supplement section is where Brian breaks down some of the most common fitness supplements and how best to utilise them. Hidden just after is a handy section on common fitness concepts from body types, fasted cardio to the Ketogenic diet.
Section four looks at sleep and stress which is a welcome inclusion to any nutrition book. Covering the importance of sleep to proving tips to night shift workers the sleep section is an essential part of the book. Similarly the stress section addresses some of the issues day to day life can have on your nutritional/ fat loss goals.
The final section looks at how to build a nutrition plan and how to implement one. With a sample nutrition plan included covering a week also with the recipes for all meals.
The Keane Edge stands out from the standard nutrition book as it provides more to the reader than most with the inclusion of sections on Sleep and stress being two defining points.
An easy to read book regardless of your knowledge on nutrition, you can read it from start to finish or pick and choose what sections you want to cover.
January 3, 2022
I was very lucky to receive an advance copy of this book. I have followed Brian on social media, listened to his podcasts for a number of years and read his previous books. I have always found him to be a wealth of knowledge . As a female in the process of maintaining a substantial weight loss I was excited to read this and it certainly lived up to my expectations.
This book is strong on mindset and nutrition advice and tips which are so helpful for long term sustainable fat loss. I can personally identify with so much of the content .The authors explanations are in his usual no nonsense simplistic approach with lots of memorable phrases to make understanding and retention of information so much easier. This book provides the necessary tools to enable you to implement exactly what suits you as an individual for long term fat loss .
This book is strong on mindset and nutrition advice and tips which are so helpful for long term sustainable fat loss. I can personally identify with so much of the content .The authors explanations are in his usual no nonsense simplistic approach with lots of memorable phrases to make understanding and retention of information so much easier. This book provides the necessary tools to enable you to implement exactly what suits you as an individual for long term fat loss .
January 16, 2022
I loved this book. Straight to the point, no messing and full of useful information and solid advice. Well done. Definitely a must read for anyone that wants to educate themselves around the areas of nutrition and training, mindset, sleep and stress. Some nice and easy recipes included for breakfast, lunch, dinner and also snacks. I really liked the section, building your own nutritional plan.
February 17, 2022
This is it!!!- this is the book that has finally made it click for me! My mindset is adjusted to understand we don't need a cycle of indulgent eating followed by a crash diet, lapsing back and being frustrated and lilely gaining back any weifht lost- you build a solid eating approach of foods you like and enjoy (helped to be developed based around the understanding as provided by Brian re nutrients, macros etc) and you just lower or increase the calories based on your wants or needs. No need for exclusions or massive calories cuts, and endless cycles for limited overall results!!
Big fan of Brian- no nonsense and understandable approach combined with vast knowledge and experience, and an ongoing desire to learn. Highly recommend this book as a brilliant all-rounder with regards nutrition, exercise, sleep and stress.
Big fan of Brian- no nonsense and understandable approach combined with vast knowledge and experience, and an ongoing desire to learn. Highly recommend this book as a brilliant all-rounder with regards nutrition, exercise, sleep and stress.
January 31, 2022
Started what I had called "my weightloss journey" 15 months ago, totally focused on the scales, I soon discovered Brian's podcasts and realised after listening for awhile that it was more to do with mindset and a lifestyle change, not a quick fix and not focus on the numbers on a scale. This book is filled with so much useful information, tips and so easy to read. If you feel yourself getting overwhelmed or unsure, you can delve back in to the book, keep it on hand and refocus on your goals. It's definitely one that will be kept on the bedside locker.
February 2, 2022
As Brian had mentioned himself, this book can be used like a toolbox.
You have sections on mindset, nutrition and training, sleep and stress and building your own plan.
I love that if I want to find more details about a particular topic, I can flick over to that section and read up on it.
This is definitely something I will look back to over the years, definitely a great investment for a better life.
The podcast is fantastic, but it is great to have things laid out in front of you in a book form.
Thank you Brian!
You have sections on mindset, nutrition and training, sleep and stress and building your own plan.
I love that if I want to find more details about a particular topic, I can flick over to that section and read up on it.
This is definitely something I will look back to over the years, definitely a great investment for a better life.
The podcast is fantastic, but it is great to have things laid out in front of you in a book form.
Thank you Brian!
Want to Read
March 1, 2022I listen to Brian's podcasts & had already read "Rewire your Mindset" so was absolutely delighted to see that he had a new book on the market.
I found this new book to be very helpful when it came to the mindset around losing fat, and maintaining that for the long term rather than offering a quick fix which is not really sustainable.
I've recommended this book to others in my circle, as I feel that it is hugely helpful to those who struggle amidst a world of information on the subject to get the information best suited to their needs.
I found this new book to be very helpful when it came to the mindset around losing fat, and maintaining that for the long term rather than offering a quick fix which is not really sustainable.
I've recommended this book to others in my circle, as I feel that it is hugely helpful to those who struggle amidst a world of information on the subject to get the information best suited to their needs.
March 8, 2022
Having been a long time fan of Brians, all I can say is well done. He has an amazing ability to explain ideas and thoughts in the most simple and easy to understand form.
His books, podcasts and social media pages have played a huge role in my own journey to date and I simply couldn't recommend him and those wells of information enough!
This book in particular really is suitable for newbies who need the basics and those who may be further along their journey.
No B.S, straight facts and only the information you need. No fluff for fluffs sake.
Highly Recommend
His books, podcasts and social media pages have played a huge role in my own journey to date and I simply couldn't recommend him and those wells of information enough!
This book in particular really is suitable for newbies who need the basics and those who may be further along their journey.
No B.S, straight facts and only the information you need. No fluff for fluffs sake.
Highly Recommend
January 16, 2022
Absolutely loved Brian’s latest book - was given an advance copy in an Instagram competition and I found it brilliant in every way! No matter if you have a nutrition background or not the way Brian explains and breaks it down is incredible and so enjoyable to read ! The last section on sleep and stress has me wanting more and will 💯 be looking into it more after he explained it! There is something in this book for everyone and would 💯 recommend
January 26, 2022
Having read both Brian's previous books, and as an avid listener to his excellent podcast, I couldn't wait to get my hands on this book. I love Brian's style of breaking everything down to a very basic and easy understandable level, leaves out all the jargon you hear nowadays and says it like it is. I 100% recommend thus book to anyone looking to change their attitude and mindset towards leading a healthier lifestyle.
January 27, 2022
Essential tool on your weight loss journey. Easy to understand and breaks the process down into easy steps for sustainable weight loss. Gives examples of relatable experiences in previous mistakes to recognise and avoid in the future. Love his no bs approach and tells it how it is. Excellent book to have to keep you on the right track doing it the right way. Would highly recommend. If I could give it more stars I would.
February 2, 2022
This book strikes the perfect balance of getting the mindset right and that provides the foundations for achieving your fitness goals.
I like how Brian uses the analogy of having your "ladder up against the right wall" and "not pressing the fuck it button"
This book has served me well and i loved how the book is layer out so you can pick up and read a chapter a day without losing where you were previously
I like how Brian uses the analogy of having your "ladder up against the right wall" and "not pressing the fuck it button"
This book has served me well and i loved how the book is layer out so you can pick up and read a chapter a day without losing where you were previously
February 8, 2022
Forget The Lord of the Rings and The Dark Knight trilogy.. THIS is the trilogy you want! From the mastermind behind "The Fitness Mindest" & "Rewire Your Minset" comes this must have: "The Keane Edge"
And incredible book that will help absolutely anyone regardless if you're a professional within the fitness industry, somebody just starting off on their journey or a stay at home parent, this is the book for you!
Can't recommend it highly enough just do yourself a favour and grab a copy!
And incredible book that will help absolutely anyone regardless if you're a professional within the fitness industry, somebody just starting off on their journey or a stay at home parent, this is the book for you!
Can't recommend it highly enough just do yourself a favour and grab a copy!
Read
February 28, 2022I am a huge fan of Brian and have been listening to him for awhile now. This book was just super. I had put on a covid stone and the self loathe that was attached with it was horrid. I would start my 'diet' every Monday and would fail by Tuesday because I ate 'bad' food. I now am sticking to a nutritional plan that suits me without the guilt of having a take away now and again or chocolate or wine. Thanks Brian for hitting the reset button for me.
March 7, 2022
Another master piece from Brian. Just a simply brilliant hand book for anyone wanting to chance their lifestyle, eating and exercise habits. Brian's philosophy is very simple - stop making changes you cannot stick to in the long run - it has really changed my approach about food and exercising and discovered a new meaning of "balanced life".
Highly recommend this book to anyone who is or has struggled with lifestyle changes.
Highly recommend this book to anyone who is or has struggled with lifestyle changes.
January 25, 2022
Loved this book so much, along with his other ones.its very educational around nutrition and training. It suits all ages and all goals nutrition is a very hard part to grt right and this book breaks it down perfect along with all the different recipes definitely one the best and educational books I’ve read!
March 2, 2022
Recommend anything by this guy... books, podcast are both great... to quote some many nuggets of gold’.
I love the honest approach, consideration of both sides of opinions, all the experiences he has that are next level he is able to bring down to relatable information and advice for day to day life. 👌
I love the honest approach, consideration of both sides of opinions, all the experiences he has that are next level he is able to bring down to relatable information and advice for day to day life. 👌
November 3, 2023
Such a great, easy to read, motivating book on how to fix your mindset, get your nutrition on track and workout/train for long term benefits. Loved it and cannot recommend this book highly enough for anyone who is looking for a no nonsense approach to meeting your health, fitness and wellbeing goals.
January 16, 2022
I read this in linear fashion on Kindle. Have to pick up a hard copy now too because Kindle isn't ideal for referencing back. Will definitely be doing plenty of that in years to come, brushing up on my knowledge of sleep, nutrition basics and training. 10/10, expected nothing less from Brian, definitely recommended!! 💪🏻
February 1, 2022
Absolutely unreal. Read the fitness mindset and rewire your mindset last year so had to pick this up when I saw it. Brian knows his stuff and his anicdotes and analogies are priceless. Would definitely reccomend to Anyone into the gym or training
February 4, 2022
After reading and loving Brian's other books I was looking forward to his book and it has not disappointed. Very informative, straight to the point, no bs way to get the reader looking at their way of thinking around health and weight loss. Great read!!
February 9, 2022
Had been listening to Brian's podcasts so thought I would give his latest book a try. Reading the book is like having a chat with Brian over a coffee. His wealth of knowledge and his ability to get his message across to the reader is excellent.
February 14, 2022
What a read! Hats off to Brian Keane on this book. The knowledge that this man has is unbelievable and I love how he simplifies it for us readers! I would highly recommend this and now to put my ladder up against the right wall! 10/10 must read.
March 3, 2022
After 12 weeks off training due to a fractured ankle, this book was the exact kick up the backside I needed to get me moving. Super easy read without overcomplicating things. Could not recommend it more. Loved it.
March 21, 2022
Your book and podcasts have honestly got me through 7 days of isolation. Learned so much from both and a lot of beneficial information to take with me going forward 🤗 Its a book you can keep going back too.
Thanks again 🤗
Thanks again 🤗
April 5, 2022
Another excellent read from Brian
Full of no nonsense solid advise on nutrition , mindset and how the battle in won by your thoughts
A book that I will go back to time and time again as so many ‘one liners ‘ 10/10 from me
Full of no nonsense solid advise on nutrition , mindset and how the battle in won by your thoughts
A book that I will go back to time and time again as so many ‘one liners ‘ 10/10 from me
January 27, 2022
This book is excellent. I've learned so much from it and in turn I have ordered Brian's other books. Well done. Top bloke and fountain of knowledge
January 28, 2022
Great book very educational and a pleasure to read.
Couldn't recommend enough
Couldn't recommend enough
Displaying 1 - 30 of 43 reviews