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Dare to Discover Your Purpose : Retire, Refire, Rewire

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GEORGE JERJIAN is a mindset mentor, author, and speaker who retired after being given just six months to live by his doctor. Thankfully, the diagnosis was wrong and as soon as he could, he “unretired” and set to work, helping his tribe of baby boomers do the same.

George has a business degree from Bradford University in England and a master’s degree in journalism from New York University. He has been in business for over 40 years, working as a Chartered Marketer, a partner in US commercial real estate, and a financial adviser. He has authored 10 books, is an Emmy award-winning producer, a Distinguished Toastmaster, and founder of Retirement Rebellion.


“Winston Churchill was just hitting his stride in his mid-sixties when he was elected Prime Minister of Great Britain and led the Allied Forces into WW2. Colonel Sanders, at the age of 65, began franchising KFC using his first Social Security check. Dare to Discover Your Purpose provides the mindset blueprint required to kickstart your so-called “retirement” years into high gear.”
Bob Proctor, Bestselling Author of You Were Born Rich, Toronto, Canada


“Jerjian’s unique book can help retirees discover their life ‘purpose.’ His DARE method guides retiring boomers to delve into their hearts and minds to create a blueprint for a new life of purpose and passion in the third age of life. This book can help reframe retirement and transform obstacles into opportunities.”
Ken Dychtwald, PhD, author of What Retirees Want and Radical Curiosity, Orinda, CA, USA


“You can retire from work, but you can’t retire from life. George Jerjian explains the vital importance of having purpose in later life and how to find it.”
Maggy Pigott, CBE, Author of How to Age Eight Steps to a Happier, Fuller Life, London, UK


“If you didn’t tiptoe through most of your life, why would you ‘tiptoe to a quiet death’? It’s the fundamental question George Jerjian asks all of us to consider as he challenges us to re-evaluate what it means to live life with hope, optimism, and empowerment. We all should dare to live Jerjian’s rebellious retirement.”
Peter Kaldes, President & CEO, American Society on Aging, San Francisco, CA, USA


“George Jerjian is a rebel with a cause. His cause is to awaken and inspire mid-lifers so they can prepare for the next stage of life. His key point is that every individual has the power to create a future that works for them, where they can flourish and prosper. But this will not just drop in your lap, it takes willingness and work. I commend George’s work to you, so read this book, and get started on your journey of the rest of your life.”
Hunter Leonard, Bestselling Author, Founder Silver & Wise, Sydney, Australia

To meet George Jerjian in person is one of life's great treats, but if you can't meet him personally, this little book of his will recharge the batteries of your life and change the way you think and behave. Wherever you go, you will create value and the planet will be a better place as a result.
Professor Malcolm McDonald MA(Oxon) MSc PhD DLitt DSc,
Emeritus Professor, Cranfield University School of Management, UK


"George Jerjian’s DARE method maps why and how to ‘unretire’ and provides the tools to help you find your own unique purpose.

129 pages, Kindle Edition

Published January 2, 2022

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George Jerjian

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5 stars
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Displaying 1 - 7 of 7 reviews
Profile Image for Brian Manville.
193 reviews1 follower
May 22, 2023
Retirement is a dream for many people - myself included. However, I've been thinking about my new life which will come in the next 2-3 years. My principle worry is "what will my next act look like"?

My employer recently invited George Jerjian to do a video call talking about your mindset as you approach retirement. According to Jerjian, the idea is to not actually retire. Retirement, he says, is sleepwalking to your death. After retirement, we introduce ourselves to others as a "retired engineer" , "retired lawyer", etc. We do this to make ourselves feel relevant as we've lost one of the more important things that define us. The secret, he continues, is to not retire in the sense of stopping and downshifting into a sedentary lifestyle, but of using this time to improve yourself, do what you want and do it with a mindset that is proactive, rather than reactive.

Jerjian's book "Dare to Discover Your Purpose" goes into much greater depth than the 90 minutes he spent with me and my fellow employees. The upshot is that you have to see retirement as the start of something new, not the end of something. The aim is to lie on your deathbed and have no regrets about the life you lived because you achieved your goals and you deem your life to be satisfactorily lived.

There are a couple of things he repeats a couple of times in the book, and that repetition is the reason this book is not a 5 star review. While I - 59 as I write this - am closing in on the end of my career, this book would be good for younger adults as it would give them a chance to have this altered mindset for many years and as such develop better habits.

BOTTOM LINE: What to read while pondering retirement.
Profile Image for Rev. Dr. Anne  Egan.
19 reviews
February 9, 2023
I bought this for a friend retiring and read it myself, in preparation for my retirement. Perhaps there's something about planning our retirement that makes you want to devour each and every word. Whatever the reason, I liked many things about the book. The author was able to handle the topic with an intersectional approach that included being data-informed, understanding the psychological issues and trends, healthcare data about the costs for care in later years, and his ability to address the impact of our lengthening lifespans on when and how to retire. Informed by this data and his own experience, he reframes the concept of retirement as one of closing an important life chapter and opening a new one. He's able to paint a realistic picture that is especially helpful, I would think, to us baby boomers. To put it bluntly, most of us, even if we have an excellent nest egg, may not be able to fund 25-30 years of "retirement." He encourages us to think about repurposing our lives, and continuing to earn what we need for whatever period makes sense on multiple levels. It's a great read.
1 review
March 20, 2023
Good Perspectives

I got the book had a lot of good perspectives on retirement and the way that people look at it. It also felt like it focused a lot on how to change your mind would you could use it a lot of different situations. I think I didn't like is that it seemed to really get in-depth and then it such ended with a recap.
1 review
June 22, 2022
Insightful, fulfilling and well worth the read.

Thanks, George. This boomer got message. Time to say goodbye to retirement and get to living life as it should be.
12 reviews
July 13, 2022
Good ideas....

How do I write my script.....I just have to figure it out.....I assumed it would be in the last chapter.
Profile Image for Sunflower.
1,158 reviews8 followers
April 4, 2023
I thought there might be some useful insights hidden in here, but there was nothing new for me. Lots of positivity for those who retire and want to change direction.
1 review1 follower
December 13, 2022
Did not help with stated goal

If you are looking for a book that will help you discover your purpose as you enter the post vocational stage of life, pass this by. This book was philosophical and psychology based, but unfortunately missed the mark of helping the reader explore and discover their passion and purpose in any practical way. He did offer a few interesting points to ponder but most of the book was rather boring (to me)
Displaying 1 - 7 of 7 reviews

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