Preaching For Culture Change : How the communication techniques of preachers, rabbis, companies, and linguists can transform the culture of your church.
This is not a book just about theory. It is not a book about exegesis or preaching style. This is a book about effectiveness in preaching beyond inspiration or individual life change. This is a book that will help you to change the culture of your church through your preaching. You will discover how preaching functions in the Scriptures and connect it to our world by exploring how modern listeners are shaped both individually and collectively. Real world testing reveals 10 principles which will help you preach for culture change.
"Oral communication, in this case preaching, is vastly different from written language even though it is related. It requires a different manner of engaging, listening and responding. Additionally, preaching, unlike other forms of public speaking, traffics both in the world of oral communication and in the world of revelation."