To use a management terminology, author Mike Trigg, “deep-dives” into the world of corporate honchos and bustling unicorns, to bring to the surface a story that needs to be told. Like the glamor of the fashion or entertainment industry that conceals myriad issues behind the gloss, the Big Tech and the much-touted Silicon Valley are not without their controversies and secrets. Sam Hughes, the protagonist of the novel, Bit Flip, says, “People call us ‘Big Tech’ now, like Big Oil or Big Pharma. They hate us.”
What is there to hate about an industry that has revolutionized and affected our lives in infinite ways? Trigg creates an engaging narrative that tells us exactly what transpires in those boardroom meetings and the coveted C-suite community. When Sam, the successful 40-something, second-in-command of a trailblazing AI-analytics startup, has a meltdown, Rohan, the head, clips Sam’s wings. However, is Sam’s demeanor the only reason for Rohan’s harsh decision, or is Rohan hiding something? With the rose-tinted glasses snapped off, does Sam finally see the light?
Trigg weaves drama around dialogues and situations with deft insider knowledge. He peels off the layers of enigma and bluster of tech booms, startups, venture capitalists, and the money stakes in the “vast tech landscape”. Through Sam’s story of disillusionment with the “dog and pony show” and “peacocking for the audience”, the author sketches some interesting characters and scenarios. If you belong to the tech arena, you will relate to the story build-up because it's a realistic depiction.
From aspirations as a small-town boy to meteoric elevation up corporate ladders, only to fizzle and burnout in a mortgage-ridden uptown life, Sam’s character reveals the underbelly of the grandeur of an industry that seems outright prim-and-proper. “Greed and envy and pride and all other deadly sins are the core flywheel of who we are!”
Grab this book for a captivating journey and informative story points on how expensive off-sites, avocado breakfasts, gala charity auctions, pampered children and pets, and lifestyle show-offs may be part of an “elaborate lie”. Mike’s narration is easy-to-read, and the script is well-paced. This is a good weekend read. It is not a typical fast-paced thriller but will leave you with much to mull over and a reiteration that success demands its pound of flesh.