Measuring the User Experience: Collecting, Analyzing, and Presenting UX Metrics

by Bill Albert, Tom Tullis

Measuring the User Collecting, Analyzing, and Presenting UX Metrics, Third Edition provides the quantitative analysis training that students and professionals need. This book presents an update on the first resource that focused on how to quantify user experience. Now in its third edition, the authors have expanded on the area of behavioral and physiological metrics, splitting that chapter into sections that cover eye-tracking and measuring emotion. The book also contains new research and updated examples, several new case studies, and new examples using the most recent version of Excel.Helps readers learn which metrics to select for every case, including behavioral, physiological, emotional, aesthetic, gestural, verbal and physical, as well as more specialized metrics such as eye-tracking and clickstream dataProvides a vendor-neutral examination on how to measure the user experience with websites, digital products, and virtually any other type of product or systemContains new and in-depth global case studies that show how organizations have successfully used metrics, along with the information they revealedIncludes a companion site, www.measuringux.com, that has articles, tools, spreadsheets, presentations and other resources that help readers effectively measure user experience

Genres: Design

360 pages, Kindle Edition

Published February 8, 2022

Reviews

[Dina · Rating 4 out of 5]

This book provides practical methods to measure the user experience. It starts with laying the foundation knowledge then dives deeper with more details. After reading the book, you will be able to hit the ground running in measuring UX.

The book's writing style reminded me of research papers. It provides a thorough review for measuring methods detailing how to implement them, when to use them, compares methods, provides examples, and more! Also, the last two chapters are bonus with real-world use cases that offer insights and recommendations for success.

This book took longer to read than others because it requires a lot of attention. I look forward to practicing the methods I read in my work.

I recommend this book for researchers and those who want to be introduced to UX measuring methods.

[Agnė Reklaitė · Rating 3 out of 5]

Very detailed presentation of UX research methods. Found some inspiring techniques. Would recommend to anyone who is planning to do any UX research.
There is a huge variety of different ways to measure the UX. I would have liked to see more guidance on when to use each methods, and some scoring on the value each method can bring. Some of the tools are presented like "black box" measures with unclear pros and cons.

[Jukka Häkkinen · Rating 5 out of 5]

Kattava ja selkeästi kirjoitettu perusteos käyttäjäkokemuksen mittaamisesta.