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Pesos: The Rise and Fall of a Border Family

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A true multigenerational story of how one family had and lost it all along the US-Mexican border.

Pietro La Greca Sr. was an intimidating Napolitano con man dubbed “Mexico’s real-life Don Corleone.” He ran Mexico’s biggest money-laundering scheme during the worst economic period in the country’s history. His was a world of fast cars, mansions on the water, and VIP treatment at Las Vegas casinos. His exploitation of Mexico’s financial free fall made him a wealthy man. But while he was running his criminal empire, his son, Pietro Jr., a.k.a. Picho, was learning his father’s tricks—if only to bring the man down.

An epic tale of greed, high-finance scams, drug cartels, and brazen corruption by the rich and powerful on both sides of the border, Pesos is as personal as it is lavish and fantastical. At its heart is Pietro La Greca Jr., who reveals a decades-long family struggle over the boundaries of loyalty, betrayal, and love, and his soul-crushing quest to free himself from the sins of his father.

237 pages, Kindle Edition

First published November 1, 2022

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Pietro La Greca Jr.

2 books17 followers

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5 stars
1,282 (36%)
4 stars
1,295 (36%)
3 stars
728 (20%)
2 stars
167 (4%)
1 star
80 (2%)
Displaying 1 - 30 of 198 reviews
Profile Image for Kimberly .
683 reviews147 followers
November 28, 2022
Very intriguing tale of the life of a son of an Italian Mexican family, whose father was involved in many questionable activities centered around the American Tijuana border area and which activities fractured the family. Recommended!

My thanks to the author, Pietro La Greca, Jr. for my electronic copy of this book. #Goodreads Giveaway
3 reviews
November 7, 2022
Self-indulgent.

I kept asking myself: What is the purpose of this book? It's a memoir that allows the author to go on about himself and not much more. The writing is mediocre at best, and if you're waiting for some revelation at the end of this story, you will likely be disappointed.
Profile Image for Thomas Kelley.
441 reviews13 followers
November 21, 2022
As I was coming to the end of this of this book, I was considering things i wanted to put in my review. I was going to write that it was a pretty good read but there were parts that were a little far-fetched but hey what do you expect from a work of fiction. But upon further review I realized that was not a work of fiction but real to life, I even did some looking around the internet on the history of the author and his family. The author tells the history of his prominent family who resided right along the Mexican American border between San Diego and Tijuana. The authors Great grandfather and Grandfather brought the family to prominence with starting of a customs exchange that handled a lot of the items that come into Mexico. This family was not involved in criminal activity they may cut a corner or two to solidify a business relationship but nothing to serious, they had a stellar reputation.
But things change when the authors mother meets El Italiano who ends up with a eunique opportunity that brings him to San Diego. The authors father decides to open a high-end Italian clothing store in Tijuana that catered to the well to do. The author's father is always looking for a way to make lots of money and he does not care how he gets there. Alot of this story is the conflict that is taking place between the authors father and grandfather as the grandfather knows he is no good. The many exploits that the authors fathers get in and drags his family through including getting tied with at least one cartel. You will think this has to be a work of fiction too. I wonder if someone will ever make a movie of this it was a interesting read.
Profile Image for Christine Cazeneuve.
1,462 reviews40 followers
October 29, 2022
Liked it

I found the way foreign currency exchange worked very interesting. Overall it was just okay for me. Seemed to have a lot of repetition and I just don't think he really knew enough about what his father truly was involved in to make it godfather type worthy. I'm really surprised by the number of 5 star ratings. To each their own!
Profile Image for Ashley Victoria.
111 reviews2 followers
November 24, 2022
Not sure about this one. One day I’ll probably return to this book and read the second half with a fresh pair of eyes but not for a while, and I am doubtful I will feel any different. It took a while to gain momentum which is a shame because maybe there is a captivating story here, maybe there’s a story to tell, but it didn’t grab me even after I was 50% in. I ran out of steam towards the end and skim read what might have been the best parts. It’s arguably short at around 250 pages but I felt like there was quite a bit of repetition that could have been taken out and maybe it would have made a stronger short story perhaps. I’d recommend people give it a go and the reviews are generally mixed, but it takes a while to get into, it’s not a grabber.
24 reviews
October 27, 2022
Beautiful yet heartbreaking

This story is not typical and yet it is. The breakup of a family over money is heartbreaking. My own family experiences prove that. The path of destruction left in its wake is always part of your life.

The author tells his story well, recounting amazingly wonderful experiences with his mother, Abuelo, and Tio Fer alongside the brutal realities of his father, the cartel, and the corrupt behaviors in the Mexican system. He grew up with plenty of money but much chaos. The life lessons he learned along the way built a strong, caring man.
5 reviews
November 15, 2022
Drivel

I found this unengaging and uninteresting. So terribly repetitive that it made it impossible to continue to see if it developed further
Profile Image for Rosa.
51 reviews4 followers
December 30, 2022
1.5 This 230ish page book should not have taken me this long. I almost stopped halfway but personally dislike doing that. I typically like memoirs/autobiographies, but this was an utter drag to read. Didn’t enjoy the writing style that read like bullet points, “and then this happened..” I couldn’t get connected to the narrator at all.
Profile Image for Bonnie.
242 reviews3 followers
October 10, 2022
What an interesting story. Learning that people who seem to "have it all" can actually be so far financially leveraged and are possibly engaged in illegal schemes is eye-opening. And reading a first-hand account about the rampant corruption in the Mexican government also confirms what we all assume to be true. But this book isn't just about financial manipulations; it reveals what an obsession with money at all costs can do to personal relationships.
45 reviews
October 15, 2022
Unbeliveable

Wow, what a fascinating story. The constant drama experienced by Pierto, the son, was unbelievable. I had no knowledge of the history or what took place on the Mexican border and how so much was changed and destroyed by a few men. The wealth and total disregard of spending millions one day and then having nothing the next because of criminal activity is so foreign to me. The family dynamics portray a brillant con artist father who was mentally ill, compassionate grandfather, compliant grandmother, abused and devoted mother, sex and drug addicted uncle and numerous other characters. What a movie this true story would make. This is a historical and entertaining book to read.
Profile Image for Lexie Miller.
938 reviews4 followers
August 4, 2023
Written as a memoir it was an interesting read about his life and family. I enjoyed learning about his life in Mexico, life in the US, currency trading and how one family built up and lost an empire. While I enjoyed learning the writing felt a little choppy at times but could just be my take on memoir writing.
Profile Image for RN.
59 reviews
October 6, 2022
Good Read. Should Have Gone More Indepth

I don't usually enjoy these types of books but I liked this book. It was an easy read about a boy's Mexican crime family and the impact it had on him, his mother and his family. Just barely touches on how ruthless the Cartels & Mafioso are in Mexico. I was disappointed that he didn't go more indept, but that's just me.
Profile Image for Lisa.
535 reviews6 followers
November 27, 2022
While an interesting story, this was so badly written it was funny. Here’s an example of what beginning writers are told never to do: tell instead of show-(referring to his father) “He was a dick”. His uncle: “He was cool and a ton of fun”.
The writing was full of cliches as well: “Cars were my dads jam.” It was an Amazon Prime free book, luckily.
Profile Image for Stefano Relli.
1 review
August 16, 2023
While the book's narrative was of interest to me because I was living in Mexico during a good portion of the book's arch, the chapters became a little repetitive at the end.
I appreciate the depth of describing family interactions and feuds, but I would have liked more detail about what Mexico and the border with the US were going through at the time of the author's dealings with it.
Enjoyable, but not memorable by any stretch.
425 reviews4 followers
November 12, 2022
This took me way to long to read. I found it very interesting, but not compelling.
3 reviews
November 4, 2022
I didn't particularly like this book. I thought that the writing rambled a bit and was not smooth. The story was mostly interesting if very long. It seemed like a fictional tale, but was supposedly based on actual experiences. I would not recommend this book to friends. There are many better ones.
Profile Image for Meg.
2,461 reviews36 followers
September 16, 2025
Another old Amazon First Reads book that I finally got to and I am glad that I did. I really enjoyed this book, but then I am a sucker for a good family drama and this one is a doozy. A non-fiction story that reads like fiction, Pietro tells the story of his life growing up as the grandson of a powerful Mexican and the son of a ruthless Italian. His father, who he always called Jefe, married his much younger mother, Maria, when he got her pregnant. Jefe came to Mexico from Italy where he set up a high-end ladies clothing store in the 1960's. It was never a money maker but was a good honey pot to attract rich, young Mexicans looking for a husband. He thought that he hit the jackpot when he married Maria, the only daughter of a wealthy owner of a customshouse who had rich friends that he entertained at his ranch, but the two men never got along and his father-in-law never brought him into the family business or gave him any of his money. That he reserved for his own son, Nando, who was significantly younger than Maria. Nando was a spoiled brat who never worked a day in his life and ran though money like water. Jefe, now married and in need of providing for his family without his in-law's wealth, cooked up an insurance scam and collected on burning down several buildings, including his own clothing store. When that scam's time was up, he cooked up another one and brought in Nando. Jefe saw that there was money to be made with the wildly fluctuating value of the peso and opened a series of foreign currency exchanges along the US/Mexican border. This was in the 80's and the era of living large so the family spent lavishly, owning fancy cars and a yacht that they kept at their waterfront home in Coronado. But the bubble was about to burst when his quasi-business partners, mobster owners of a hotel in Vegas, were unable to make their loan payments, causing a cascading fall of dominos that not only had Jefe pawning his wife's jewelry but also on the lam for customs fraud while he tried to get his father-in-law out of a Mexican jail. That escapade caused a rift in the family that never fully healed and only got worse when Nando got into trouble with Mexican loan sharks who put a bounty on his head, causing the heart attack that killed his father and the hit that killed him only a few months later. Pietro was only really close to the two people in his family that he trusted, his mother and his grandfather. With his uncle and grandfather dead and his grandmother accusing Jefe of their deaths, Pietro and his mother were on their own island, one that got smaller when his mother died from cancer in his thirties. His father survived almost another decade but Pietro had cut off contact with him and went so far as to freeze him out when he tried to sell the last remaining property that Pietro inherited from his grandfather, the customshouse. Jefe died only months later. This book isn't the most well written, with clunky sentences that had to be read twice to catch their meaning, but it is a fast-paced drama that will leave you on the edge of your seat.
This entire review has been hidden because of spoilers.
75 reviews1 follower
January 8, 2023
As a storyteller myself, I love a good story. I love telling people the details of things, and how those little details meant so much to the larger story. As a storyteller, I also understand that over the years the simple story of how I met my wife, has developed into a harrowing tale filled with embellishments, exaggerations, and sometimes theatrics. While reading Pesos, I felt the same way. This is a story Pietro La Greca Jr. has told a million times, and each time a detail or two gets added for effect. I'm not mad at it. I just wonder if his life really made him feel as angry and upset as he leads on.

Don't get me wrong, I believe the facts. I can't imagine life on the border of San Diego and Mexico, and La Greca gives us an insight few understand when they cross from one country to another. However, a life of the fanciest hotels, the most private of schools, and playing polo with Princes including the current King of England doesn't scream difficult especially when he spends more than 75% of the book talking about the good times. When I read the preface, I thought I would read a lot more about the difficulty he faced living with and being the son of a crime lord. In reality, he made it sound like a lot of fun until it wasn't, with dashes of hard times splashed in.

To be sure, this is a fun, easy read that I didn't want to put down. I was entertained by the story, and understand why he wrote the book. It just leaves me personally wondering if he tells stories like I do, and if some of the book is a little more than he actually grew up with. Read it, maybe you'll feel differently.
Profile Image for Carrie.
51 reviews2 followers
January 26, 2023
A book by someone who isn't really an "author," so in that sense, it is what it is - not going to be the novel of the century. There are a lot of unloveable and annoying characters, the author's family, so I really ultimately developed no emotion for them other than loathing. The overwhelming vibe while reading this, for me, is digust. These humans are gross with greed. It's disgusting how some people abuse wealth.

This reads more like a replay of events with lots of gaps. I've had a lot of crazy things happen in my life, and like the author, I have had, more than once, someone say, "hey, you should write a book." But "Pesos" is a grim reminder of why I haven't. You can have an amazing story but it's a whole different thing to make it into a great book. Having said all that, I think it could make a tremendous movie or series, with time to develop the characters. Lastly, I feel that this book is one of those that could've benefitted greatly from a middle section of photographs related to the characters and the story. It would have added to the book overall to be able to see the names and faces.
148 reviews
November 5, 2022
intriguing

I picked up this book to learn more about Mexican life and pesos. Boy! Was i taken for a ride! besides experiencing the close-knit family, I saw the greed, fun, deception, love and fear ( from the author’s own words) that was experienced by the family and especially Pietro. Also the lavish lifestyle he had which seems like a fiction story to someone from mid-America—insight into a world that i never could have imagined. I saw truly loving people, people with insecurities, yet brilliant in their own way. And ooints to be hailed: relationships matter, love matters, honesty and character matter, as well as many other facets of life. As Pietro found, sometimes by stepping away and distancing ourselves, we can see life ( hindsight) through a different lens snd can find clarity and truth. This deserves more than 5 stars!!! And to believe it is a True story!!!
This entire review has been hidden because of spoilers.
13 reviews
October 26, 2022
Listen… every aspect of Mexican businesses seem to have a little corruption. Well this book flat out confirms it. Even from pairing his abuelo as a nice guy “man of the people”, he shitted on his family by revealing that he indeed was involved in corruption. Furthermore, the author completely came off as braggy about his unknown wealth growing up that his dad provided. He lived it up unbeknownst to him and got to part with Mexico’s elite and living in Coronado, Bonita and La Jolla, all while trying to convince the reader he was “kind of” a victim to his fathers abuse. Whatever dude. You got your education thanks to your dads money and still you shit only to then thank him. Make up your mind dude. I found this book just to be an okay read. I did do my own fact checking as I read it and it seems to all check out. Big whoop.
This entire review has been hidden because of spoilers.
Profile Image for Shameem.
154 reviews12 followers
November 2, 2022
I got this book as part of Kindle First Reads for October. I picked it because it seemed a bit more interesting to me than the other options, and that was about it.

I ended up really enjoying the story. Pietro La Greca, Jr.'s life is one that feels a little bit out of a movie or television drama, initially, but as you dive into the uglier parts of what life in the La Greco family was like, it's just a terrible reality. I appreciated that although this book dealt with fraud, gangs, and the behind-the-scenes of a criminal mastermind (the author's father), it was faithful in showing us the humanity in every person involved.

I've said this in many previous reviews, but I really appreciate always getting to see who someone is as a whole. There are negative sides to us all, granted far more negative in some than others, but there are sides to us that are human and relatable regardless. The author's upbringing was unimaginably traumatic in some ways, thrilling and exciting in others, but behind the plots his father concocted to devalue the Mexican Peso, swindle both the American and Mexican governments, and wield power and influence, was a person. A person who battled his own demons and in some convoluted manner did want to provide a secure life for his family.

It's definitely niche, but an interesting read!
Profile Image for Zhelana.
895 reviews2 followers
October 30, 2022
This was a brilliant little book written by the son of one of the biggest mobsters in Mexico, who was instrumental in bringing down his own father. It had an interesting way of making you both hate the father from the get go and hope that the father succeeded with some of his plans, such as evading the cartel when he pisses them off or evading the Mexican government when he pisses them off. Somehow, you want exactly what happens to happen - no one but his son can bring La Greca down. It was a pretty fun read from start to almost finish. I wasn't entirely sure what to make of the last chapter where he goes back to the place he was happiest as a child and learns that it is really in the middle of a big smelly poor city and the magic is gone. I guess that this last chapter takes what could be an intrigue story and makes it into a coming of age story, but it wasn't really necessary.
Profile Image for Ana Manwaring.
Author 16 books17 followers
December 31, 2022
Pesos is a rare look into the anatomy of a wealthy border family. Dad, and Italian immigrant to the US, is a con man. Mom is the daughter of one of the wealthiest families in Tijuana. Pietro La Greca Jr. tells the story from his too privileged teen-aged perspective as the cons get bigger and the failures more disastrous. The writing is good, the details vivid and the emotion is deep. The story is so wild, it's hard to believe, but knowing a small bit of Mexico's history, especially of the devaluation of the peso in the late 1980s and early 1990s, I'm a believer. I listened to it on Audible and was constantly tensing up for what awful thing was going to happen next. This is compelling memoir every American living in a border state (or beyond) should read. We need to know more about our next-door neighbors. Thanks for a great read!
Profile Image for ThinkPiece.
48 reviews
November 9, 2022
This was a free Prime Kindle Reads. For an as-told-to kind of book, it is better written than most in the genre, which can sometimes read a little flat, without getting the sense of the author's voice. The characters in the book were well-drawn. It was a good beach read.

With any memoir, one must keep in mind that the other people in the family would tell the story differently, if not tell an entirely different story--as we've learned from Running with Scissors or Educated.
2 reviews1 follower
November 19, 2022
Nearing 80 yrs. Of age I personally have seen many families of fortune go from rags wealth to poverty but never knew the complete story of why

This always fascinated me. This book was a great read showing the begin and end of a very interesting family. It so reminds of our own saga of my husband with just a high school degree but a great mind changing the whole seasoning business in Louisiana, manufacturing products unknown before, putting it the market, creating a new way to enhance cooking. Today the true story has never been told.
This book fleshed out the characters so well I felt like I knew them personally. I would recommend it to anyone who enjoys history and biographies.
Profile Image for Adriel.
44 reviews
May 15, 2023
The stories are incredible. It feels very reminiscent of Narcos, and in fact he seemed to be running with many of the same people throughout his life. The narrator is awesome too. I think the reason I gave it 3 stars is because the story jumped around a little bit at times which made it a bit hard to follow. And, the writing could be a little stiff, like some of the words the writer chose didn't feel natural for the setting. And some words/phrases were used repeatedly. I did appreciate how honest the author was about the good and bad of things, as it is with all family. And I was happy in the end that he was able to take control of his life and get out from under his father's shadow. Overall some crazy and interesting stories, definitely worth a listen!
Profile Image for MM Suarez.
981 reviews68 followers
September 29, 2023
"So many lies had been told among our family members over the years that it was impossible to trust anything anyone said."

As the saying goes to each his own, but to me this book has to be the most boring organized crime story I have ever read, and being a fan of the genre I have read a lot of them. This "memoir" is basically a long, rambling "let me tell you about myself and my rich, nasty relatives, my prowess as a polo player and all the famous people I played with, the then Prince Charles included.🙄". I kept turning pages waiting for something to happen, nothing does, also the writing can get really irritating. I'll say one nice thing about the author, he appears to have loved his Ama (mother) very much.☺
Profile Image for Ursula Johnson.
2,029 reviews20 followers
December 15, 2022
This was a fascinating and heartfelt story of a family whose fortunes rose and fell due to an ambitious Italian, who wanted the world. The story is told through the eyes of his son. For a while, the schemes worked and the family enjoyed great wealth. Their story is intertwined with their grandparents who wound up being drawn into the schemes. Incredible excess, highs and lows follow. The cost was great and tore the family apart. A fascinating book. I listened on Audible. Narration was ok, but at times the narrator's voice was very soft and not always clear. Would be a fantastic series on Netflix.
100 reviews
December 27, 2022
Greed is not good.

A fairly middle of the road account of living in the shadow of a notorious bad guy. I had a couple of reservations about story. First off, if you became such an elite polo player, why didn't you pursue that and create your own dynasty and income in a sport you loved? Secondly, there had to have been much more of the supporting cast surrounding your father involved in the "business" of your father and find it a little difficult to believe he was the mastermind of the entire operation and everyone else was just doing what they were told. Just don't think we are being told the entire story.
Displaying 1 - 30 of 198 reviews

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