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实体店这样运营能爆卖

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本书在对实体店的现状进行详尽的分析后，围绕实体店的品牌定位、用户体验、工匠精神、营销创意、生活方式、态度情怀、消费心理及O2O模式等方面，就如何提升实体店的吸引力与核心竞争力，进行了详细的阐述分析，并列举了具体案例和经验做法，帮助实体店突破电商的围困，成为零售的赢家。

245 pages, Kindle Edition

Published June 1, 2018

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