Leading Content Design

A Book Apart #41

by Rachel McConnell

Content design teams need the right conditions to thrive—but when they’re hampered by bottlenecks or putting out fires, it’s hard for them to do their best work, secure support, and grow strategically.

Enter content operations. With smart, operational approaches, Rachel McConnell helps you identify and remove the barriers to strong, effective content work. You’ll learn how to create common standards, improve collaboration, iron out wrinkles in the design process, and build advocacy—so you can lead your team with impact.

Genres: Design, Nonfiction, Professional Development

191 pages, Kindle Edition

Published March 29, 2022

Reviews

[Nina]

More about team ops than “leadership,” but a solid set of practices … useful for ICs, too, especially in big departments.

[Janel · Rating 5 out of 5]

A book I continually refer back to, with guidance that’s easily applied to adjacent teams in design or product, you’ll quickly understand where to start or build on the ops needs of your teams. Full of examples and templates, it’s equally good whether you read cover-to-cover, or jump in and out of chapters tailored to the problem you’re solving. Thank you Rachel for creating this resource for the community!

[Emily · Rating 5 out of 5]

This book is full of practical advice for content designers, especially those in a position of leadership. I’ll be referring back to this book again and again for practical tools to help my team succeed!

[Melanie · Rating 4 out of 5]

Great tips for leading content ops. Good for any content designer, not just managers.