Selling Your Expertise: The Mindset, Strategies, and Tactics of Successful Rainmakers

by Robert Chen

Build your book of business and sell more services with this expert guide for knowledge professionals

How do rainmakers consistently and continuously sell their ideas and grow their client base? What is the secret to their ongoing success? Whether they are in accounting, consulting, investment banking, law, or any other type of professional service, it's not just their knowledge, experience, and unique services that set them apart. They succeed by adopting the mindset, mastering the strategies, and employing the tactics at the heart of rainmaking.

In Selling Your Expertise: The Mindset, Strategies, and Tactics of Successful Rainmakers, veteran communications, sales, and leadership consultant Robert Chen provides a practical guide to selling knowledge-based services in a market that demands credibility and subject-matter authority. Chen and his colleagues at ExecComm have helped hundreds of thousands of professionals learn to sell, influence, and negotiate more effectively. This book condenses Chen's first-hand experience and over 40 years of ExecComm's best sales advice, along with interviews featuring other successful rainmakers from a variety of professions and industries.

Whether you're a national practice partner at a Big Four consulting firm or an independent attorney just starting out, this book equips you with the real-life knowledge you need to:

Develop a client-focused mindset to help build a thriving book of business Use effective strategies to find your ideal prospects and turn them into long-term clients, using concrete metrics to assess whether you're on the right track Apply practical tactics to build a trusted reputation, sharpen communication skills, manage the challenges of not having enough time to sell, and push beyond obstacles The perfect book for consultants, investment bankers, lawyers, research analysts, and accountants, Selling Your Expertise is an invaluable resource for any professional who makes a living by selling solutions to their clients' most pressing needs.

Genres: Self Help, Business, Nonfiction

336 pages, Hardcover

Published April 12, 2022

About the author

Robert Chen is a Partner at Exec-Comm and leads the firm’s business development efforts. He helps Fortune 100 business leaders and their teams tap their potential, deepen client relationships, and win in the most competitive marketplaces. In addition to his corporate client work, Robert teaches Advanced Persuasion and Storytelling and Managerial Communication at the Wharton School for their MBA and Executive MBA programs. He was recognized in 2021 with the Top 50 Outstanding Asian Americans in Business Award. Robert writes for Fast Company, Business Insider, and Training Magazine.

Reviews

[Dimitri · Rating 5 out of 5]

This book investigates how to make it rain. Investigating Mindset, Strategy and Tactics. With the importance of giving, leaving your Ego at the door.

[Maestro_Lee · Rating 5 out of 5]

A good book to read. Definitely need to read again to remember and apply the important points into my work.

[Mariya · Rating 4 out of 5]

Well-written, digestible and well-organized useful guide to those in professional business services. The audiobook is very well read as well.