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Dragon Tactics: How Chinese Entrepreneurs Thrive in Uncertainty
Dragon Tactics presents the culmination of 30 years of individual experience as leading figures in Chinese corporations, written by Aldo Spaanjaars and Sandrine Zerbib. By exploring direct insights from their experiences in Chinese work cultures, applicable business strategies, and case studies from industry leaders in the Chinese entrepreneurial space, Dragon Tactics acts as a set of actionable lessons taken straight from business leaders around the world.
If you’re looking to draw back the curtain on how Chinese organizations establish themselves as market leaders despite volatile circumstances and learn how to apply their strategy to your own work, Dragon Tactics is a must-read for you.About the
Aldo Spaanjaars
Over his 25-year career in China, Aldo Spaanjaars has worked as the CEO of Lacoste Greater China, as the COO of Adidas Greater China, and is a co-founder of J.Walter Thompson Beijing. His extensive expertise within business in China has granted him a unique perspective, having worked alongside some of China’s most successful entrepreneurs.
Currently, he focuses on building bridges between Western and Chinese cultures, forging a path of decorated international business.
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Sandrine Zerbib
Having developed the China business of Adidas from its nascent stage to a leading market position, as well as acting as CEO and Executive Director of Dongxiang, Sandrine Zerbib has a wealth of business expertise on leading Chinese entrepreneurial development.
Most recently, Zerbib has founded the eCommerce giant Fulljet, which serves as direct international competition to large-scale Chinese enterprises.
If you’re looking to draw back the curtain on how Chinese organizations establish themselves as market leaders despite volatile circumstances and learn how to apply their strategy to your own work, Dragon Tactics is a must-read for you.About the
Aldo Spaanjaars
Over his 25-year career in China, Aldo Spaanjaars has worked as the CEO of Lacoste Greater China, as the COO of Adidas Greater China, and is a co-founder of J.Walter Thompson Beijing. His extensive expertise within business in China has granted him a unique perspective, having worked alongside some of China’s most successful entrepreneurs.
Currently, he focuses on building bridges between Western and Chinese cultures, forging a path of decorated international business.
—
Sandrine Zerbib
Having developed the China business of Adidas from its nascent stage to a leading market position, as well as acting as CEO and Executive Director of Dongxiang, Sandrine Zerbib has a wealth of business expertise on leading Chinese entrepreneurial development.
Most recently, Zerbib has founded the eCommerce giant Fulljet, which serves as direct international competition to large-scale Chinese enterprises.
- GenresBusiness
345 pages, Kindle Edition
Published March 28, 2022
13 people are currently reading
67 people want to read
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Displaying 1 - 4 of 4 reviews
January 16, 2023
Love the topic, and have been really enjoy reading it. Good source of inspiration book for daily read. China has been a powerhouse country in such short time, hence there are much to learn from, which the author discuss it holistically in this book.
Dragon Tactics comprises 5 management beliefs and practices :
1. Wolf Culture. Hunger teaches life lessons
2. Adapt to change or die
3. The emperor decides. But agility rules
4. People come and go. Those who fit stay longer
5. It all starts with data
Best interesting story is when the author discuss wolf culture under the topic of dragon :). Apparently there are many that we can learn from this animal, as popularly instilled in latest Huawei management concepts and slogans: ‘The company is to develop a group of wolves’. Wolves has 3 main characteristics: a keen sense of smell, an indomitable and relentless offensive spirit, and a sense of group struggle. Now to develop wolves, its nature is to eat meat, and shall this concept would like to be adopted in the company/business culture, the leader need to ensure there is enough meat for every each of wolves. #wulsread
Dragon Tactics comprises 5 management beliefs and practices :
1. Wolf Culture. Hunger teaches life lessons
2. Adapt to change or die
3. The emperor decides. But agility rules
4. People come and go. Those who fit stay longer
5. It all starts with data
Best interesting story is when the author discuss wolf culture under the topic of dragon :). Apparently there are many that we can learn from this animal, as popularly instilled in latest Huawei management concepts and slogans: ‘The company is to develop a group of wolves’. Wolves has 3 main characteristics: a keen sense of smell, an indomitable and relentless offensive spirit, and a sense of group struggle. Now to develop wolves, its nature is to eat meat, and shall this concept would like to be adopted in the company/business culture, the leader need to ensure there is enough meat for every each of wolves. #wulsread
January 14, 2023
A great immersion in modern China business environment. Captures well the gist of the action while touching on some of the behavioral and cultural aspects driving this. Very nice examples from modern China. Data analytics, AI, and how they are changing the world. Overall a very smooth read and simple language.
July 13, 2022
Very nice!! A good combination of the burgeoning of business and the hidden beliefs and ideas in the past 30 years in China.
December 18, 2023
East vs West way of doing business
Displaying 1 - 4 of 4 reviews