How to Brand Nations, Cities and Destinations: A Planning Book for Place Branding

by Teemu Moilanen, Seppo Rainisto

Usually, a country brand is not focused, resulting in unsuccessful place branding. It is possible to successfully raise your national identity to the level of an attractive brand. Building a country brand is an investment, with strong positive returns. This book will guide you along the path to building a successful brand.

211 pages, Hardcover

First published January 15, 2009