In one line : My Little Pony with a Temper (sometimes)
I wanted to find out about this new series, wanted to know why the publishing industry would spend a six zero sum on this series and organised a worldwide-dozens-of-translations reveal. I wanted to find a new little gem, like Harry Potter was in its time.
And it is bad. It is really really bad. I tried to find a reason to give it 2 stars, and I couldn't. The first reason being : I was BORED TO DEATH. I cannot pinpoint one specific reason why it was so so boring, so I'm guessing it is a combination of all that is not working.
First thing you need to know is that the authour took Harry Potter, checked all the plotpoints that are making it work, and put them in her book.
Starting from her pseudonym, with initials, like J.K Rowling. BTW, let me remind you why Johann Great Supporter of Women took an initials pseudonym : because she thought boys wouldn't read a book written by a woman. Just like they wouldn't read a book that didn't have a boy hero. So you're getting absolutely the same thing here : an author that could pass for a man, a boy hero for a story that is basically a horse story, a genre that appeals mostly to girls. So they needed to "bring the boy readers".
Then you have the (half) horphan here, with no friends, who's being bullied, who discovers he is the Chosen One, who go to a remote school, where he dicovers magic that didn't exist in his previous life, he suddenly make friends at schools, and they are his BBF, the school has a similar system of separate homes (by type of magic, but it is terribly done. The HP House system is highly problematic but is so well done, you want to be part of it, even if it is problematic), you have the breaking into a high security place (my gosh, HS prisons are so overratted, aren't they ?), you have the vilain who has a special link to the hero, etc, etc.
It could work. Those elements form a very classical children books plot. Rowling invented nothing there. The difference is in the world building. Rowling's is spotless. I hate the woman, but still love the books. Steadman's world building is shallow. It is fragile (the unicorns, even the bonded one, are supposed to be wild, dangerous, bloodthisty, human-eaters. They are constantly dangerous : it is the main appeal of the book. It is entirely forgotten after, well,... 30% into the book ? There is even a moment where one of the unicorns, which are supposed to be ravenous carnivores, starts eating the grass like any boring horse. What you have instead are grumpy horses that can do magic. My Little Pony with a Temper).
And above all it is distasteful world. Ridiculous at best, but mostly distasful. Imagine a society entirely turned toward one goal, and the goal is... soccer. Not a side powerful entertainment, but the entire central point of your society.
The idea behind the book is that you have a society that has to keep in check a species of magical beings that eat human, cannot die, are zombies for eternity, and are the only thing in the world that can produce magic, making this society the only one in the world that can handle that super dangerous power, but every institution, every job created, everything you learn at school, has only one purpose : the dazzling World Cup of Unicorn Racing. To use another non-sporty analogy : imagine the medical world where the most revered surgeons would be cosmetics surgeons, because dang ! they are making the best boobs for Hollywood actresses. Heart surgeons, brain surgeons ? Nah : BOOBS for Hollywood. Shinny !
It's stupid, yeah. It also create a super-elitist society. You have the unicorn-bonded racers on one hand, and the plebe on the other. Which you would have also in a world of magic wielders against non-magic people. But here the goal of those elite, instead of power, or knowledge, or anything meaningful, is just the dazzling and shallow glamour of racing. Bleh. Since the vilain is dealing with real power and magic-hungry plebeian, it doesn't feel like they are in the same story at all.
Then it gets really sour. Because you have to have tension ! Traumatise children characters, and children readers (and create more school-phobia). You can get expel from the school of magic from not being good enough. Anf if you get expelled, you become a Nomad. Yeah. You don't become a none-racer but still useful magic member of society. Like you would in any other world. Noooo, you become a nobody, a wanderer, doing "things that are still interesting" (but you're basically told that no, that's a lie, Nomads are just ruined), marked forever as a Failure. Fuck that. I wouldn't want any kid of 9+ I know to read a story explaining to them that you have only two choices in life : the Top, or Utter Misery.
Last point : the characters are terribly written. Because she want's to make 5 books, one for evey scool year until here heroes are 18 (yeah, another HP checked box), the author chose to make her characters 13. Does she know that thirteen year old are angsty teenagers ? Has she ever met a teenager ? Her characters are childish and they weep for real all the time (writers : don't do that. Emotions in fiction are only powerful when used with parcimony : if your character weeps every time he is frustrated, the tears he will shed for the really painful situation at the end of the book -- no spoiler here, but you will guess it long before the end -- those tears will have NO IMPACT. He's already a cry-baby.). The characters will appeal to 9 years old. Maybe. But they will definitely annoy kids older than that.
6 zero advance contrat. Think about that. And it is not a so-so book. It is really bad. But it got a 6 zero advance. Because the publishing industry is 1) hungry for a new Harry Potter, 2) can't recognise a good writer anymore, 3) doesn't care to give children real good books, but formulatic ones that are "made to work".