Sin dagli anni '50 i retailer Ikea visitano le case di tutto il mondo per scoprire di più su come viviamo. Ispirandosi a questo, Inter Ikea Systems e Phaidon hanno deciso di collaborare per approfondire la sfida più grande della nostra generazione, vivere in modo sostenibile, attraverso la vita di attivisti, artisti, atleti, imprenditori e molti altri. Abbiamo visitato case, ambienti di lavoro e spazi condivisi dal Messico a Mosca, da Bali a Beirut. Le nostre azioni quotidiane potrebbero sembrare insignificanti, ma il futuro del nostro pianeta dipende da noi.
Maisie Skidmore is a writer and editor specializing in fashion, art and design, and their intersection in contemporary culture. She is the editor of Noon, a biannual magazine that explores art and commerce, and a contributing editor of Apartamento, an everyday life interiors magazine. She is based in London.
Deliberate unpretentiousness marks the cover of the book. Cheap, non-designer and ubiquitously found items - a bleached plastic chair, broom, clip, hanger, inflatable planet ball - draw us into a surprising game between first impression and what's to come. On one hand, easy to consume and without emotional value objects for disposal and on the other 250 pages, carefully selected ideas for inspiration and a gentle motivation for a more meaningful lifestyle.
Don't let the cover fool you. In essence, this is a book made by and for IKEA in an unexpected, fascinating and sincerely human way. Without claiming to replace the iconic 70-year catalog of the brand, this beautiful print edition rather points to the right position of the furniture manufacturer in relation to the urgent requirements and the serious challenges of the time. How to continue to "create a better life for more people" by reducing tons of garbage, depletion of resources and destruction of nature.
Time, space, food, rest, play and togetherness frame the content of the book and each holds stories of amazing people and their small and big acts of care towards their environment leading a life of example.
Got if for free in IKEA. Finished in 2 days. Colourful design, interesting short stories about the iconic ikea furniture pieces and design behind it. But also interviews with the random people doing random things: hey we have a unique tradition of gathering around the table while we eat, and we like seating in the living room to watch tv. Perhaps I didn’t get the deep artistic idea of the book. Didn’t like it, would not recommend buying it.