Social Media Marketing For Dummies

by Shiv Singh

Learn how easy it is for your market to get your message Nowadays, if you're not tweeting, Facebooking, or blogging, what are you doing? Everyone has a Twitter account, a Facebook page, or a blog--even celebrities! With the popularity of social networking comes the need to learn about social media marketing. Social media marketing is a cheaper and highly effective way to spread up-to-the-minute news; an easy, inexpensive way to enlarge your audience, customers, and business.

Social Media Marketing For Dummies provides an indispensable resource for small businesses and start-ups looking for low-cost online marketing strategies, as well as for marketers in larger companies who want to be more involved with social media. Learn which social media site best fits you and your business and how to:


Use Twitter, blogs, Facebook, and other social media outlets to full advantage Create your own online spokesperson for your brand Identify social media sites that appeal to your target audience Tell which social platform works for which objectives Develop a unique, Google-able voice in social media Optimize your page to attract clicks and customers Set up a program to assess your success and measure your results Social Media Marketing helps you learn the art of social media marketing to build your business to its full potential. Includes contributions by Michael Becker, Jeannette Kocsis and Ryan Williams

Genres: Business, Reference, Social Media, Nonfiction

288 pages, Paperback

First published June 22, 2009

Reviews

[Dannii Elle · Rating 3 out of 5]

An interesting read although a litte outdated. It wasn't exactly suited to what I needed and some parts felt like it addressed issues that are, today, common knowledge. For a book published in 2009 this still has enough relevance for a basic 'how to' guide for the modern technologically advanced world but, as it to be expected, it is a little rudimentary and outmoded.

[PinkPanthress · Rating 4 out of 5]

Oh Jesses! *puh* Feddich, endlich!

A good Book for the average Joe to learn some of the basics.
Just as the other one a solid 3.75 Stars , but I will make a 4 out of it!

[Mark · Rating 3 out of 5]

I brought this book due to a change in career, but had no real professional experience in the world of Social Media Marketing, so I figured this would be as good a place as any to try and lay some groundwork before starting the job

As some other reviewers have mentioned, the book itself suffers from being 6 years old, and is thus somewhat outdated. Chapters on MySpace and Twitter being mentioned as an 'emerging network' show just how much has changed in the interim.

That said however, the book is nonetheless interesting, well written and Mr Singh clearly knows the subject well. All in all it was a useful introduction so the Social Media Marketing world, and has definitely helped me understand the subject a bit more. I'm sure I will be referring to it frequently in the months to come.

[Chase · Rating 2 out of 5]

Not worth it.

[Juliana Rew · Rating 2 out of 5]

This seemed a bit dated to me. It was heavily weighted toward web hit statistics, which is
not really what I am looking for as a marketer. I am looking more for community and name
recognition.

[Murshidul Hasan · Rating 3 out of 5]

Provides valuable initial marketing ideas on social media

[Sukriti · Rating 3 out of 5]

Social Media Marketing For Dummies, 4th Edition by Shiv Singh and Stephanie Diamond is a practical, beginner-friendly guide to creating and managing effective social media marketing campaigns. This edition brings up-to-date strategies for planning, launching, and measuring social media efforts across platforms like Facebook, Instagram, LinkedIn, and Twitter, while breaking down complex concepts into clear, actionable steps. Singh and Diamond explain how to build a brand voice, engage audiences, analyze metrics, and adjust tactics based on real-world feedback — all in the approachable, step-by-step style the For Dummies series is known for. It’s ideal for business owne

[Rebecca Michelle · Rating 3 out of 5]

For a complete beginner, this was a solid starting point. Of course certain aspects were outdated, but in the rapidly changing world of social media, this is a given. There's certainly much left to learn but thanks to this book I feel confident in starting a basic social media campaign.👌

[Mark Craven · Rating 3 out of 5]

This book fell a bit short for me. Seems targeted at big business and is out of touch with building a brand. Somewhat outdated.

[H · Rating 2 out of 5]

While it is hard to keep abreast of the changes that social media platforms are consistently making, this book is the latest and best one have read. That said, not much is applicable to libraries.

[Daphné Goens · Rating 3 out of 5]

Verouderd, basis

[Eduarda · Rating 3 out of 5]

Ao contrário do que o título indica, este livro não é para totós. Implica que já se tenham bases de marketing antes de avançar para o Marketing nos Media Sociais. Implica também ter já reunido um conjunto de competências comunicacionais que, por mais optimista que o livro seja, não são transversais a todos.

No entanto, o livro consegue iluminar mesmo a alma mais apagada neste contexto e fornece algumas ferramentas úteis para quem se atrever a fazer este tipo de marketing, especialmente nos campos de análise de competição, avaliação de resultados e pesquisas de mercado [social].

P.S. A Parte IV tem alguns capítulos que podiam ser dispensados ou drasticamente mais curtos.

[Kamaldeep · Rating 2 out of 5]

I felt that its outdated as social media marketing is changing very rapidly(as accepted by the author also). Although for someone like me who is just starting to work in this area, a quick read helped pick points to look in deeper from other sources.

[Rair · Rating 3 out of 5]

Some good tips and tricks.

[Ruth Paszkiewicz · Rating 3 out of 5]

Its a bit outdated. The chapter on mobile phones particularly is pretty much redundant now, but there are still a lot of good tips to be had.

[Michael Haupt · Rating 3 out of 5]

As a total FB novice, this was an excellent presentation of the subject.

[Lean Fernandez · Rating 4 out of 5]

Enjoyed how easy it was to read but I feel like this needs updating.

[صادق جعفر · Rating 3 out of 5]

كتاب جيد بصورة عامة، لكن مشكلة هذا النوع من الكتب انها تتقادم بسرعة بسبب التطور السريع والمستمر للمادة التي يغطيها الكتاب.